Comments on: Moosejaw Bites Into mCommerce

By: Linda Bustos

Linda Bustos — Tue, 12 Feb 2008 00:24:22 +0000

Just one more reason why those big retailers should be reading our blogs, Rishi

By: BetterRetail

BetterRetail — Tue, 12 Feb 2008 00:10:34 +0000

I guess you are right. But I can think of 20 old school giant retailers that target the same demographic as Moose Jaw and still don’t do any of this.

By: Linda Bustos

Linda Bustos — Mon, 11 Feb 2008 23:56:38 +0000

I think the big-boyz are either unaware they can do this (or how), are waiting to see how other companies do it successfully before investing time in it, or their market would never catch on.

Moosejaw’s lucky it’s got the young savvy target market that can figure out the whole text thing. LOL

By: BetterRetail

BetterRetail — Mon, 11 Feb 2008 23:13:16 +0000

Great article. Tell me Linda why is it that the big boys have not adopted these ideas? Is it because Moose Jaw has an advantage they miss or is it because they’re too big to adapt quick enough?

By: Small Etailer Packs Big Usability Features - Get Elastic Ecommerce Blog

Small Etailer Packs Big Usability Features - Get Elastic Ecommerce Blog — Wed, 05 Sep 2007 01:12:58 +0000

[...] site could take the next step by incorporating text messaging deals and promos like Moosejaw [...]

By: Ecommerce Microblogging: More Reasons To Use Twitter - Get Elastic Ecommerce Blog

Mon, 27 Aug 2007 16:11:09 +0000

[...] Ecommerce Microblogging: More Reasons To Use Twitter Posted August 27, 2007 by Linda Bustos var addthis_pub = ‘hotwheel’; Twitter is a social networking site that has been described as “microblogging” as it’s essentially a way to post really really brief content. I believe the original concept was to create a way for people to let others know what they were doing at any given moment (like Facebook status updates) “I’m watching football,” “I’m going out for sushi,” “the cat is driving me crazy” sort of thing. But users have found bigger and better applications for Twitter. Not long ago I reported on Amazon and Woot’s use of Twitter as a way to broadcast short news bytes and deals of the day to customers. Today I’m going to expand on Twitter’s ecommerce marketing potential for one-to-one customer service, reputation management, affiliate management and a free alternative to mcommerce marketing. [...]

By: Linda Bustos

Linda Bustos — Tue, 21 Aug 2007 01:04:58 +0000

@ Adam, thanks for the heads up, corrected now.

By: Adam

Adam — Tue, 21 Aug 2007 00:45:44 +0000

FYI – the MessageBuzz link incorrectly links to megabuzz.com. Great post though.

By: Linda Bustos

Linda Bustos — Mon, 20 Aug 2007 19:51:46 +0000

Hi Mikey,

You can text back to Moosejaw with customer service questions or in response to MJ’s promos and contests.

Because it’s opt-in and it’s easy to opt-out, spamming is not necessarily a huge problem. It would be if companies were buying into marketing lists, which is certainly going to be a hesitation for consumers, and requires that retailers have a very clear privacy policy on how they handle customer information.

But even opt in programs can become spam if you over-deploy your marketing messages. It’s signal vs. noise – if you text market about low-value things, you’ll get tuned out or people will remove themselves. If you focus on only killer promos and messages/news items, then you’ll be less likely to incur backlash or be considered spamming.

By: Mikey

Mikey — Mon, 20 Aug 2007 19:19:33 +0000

Wait so does moosejaw allow you to text or is sort of like a mobile coupon or updater. i dont know if peekamo has anything like this but if it catches on theres gonna be a lot of spammers trying to copy what they do.