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Carving out a Multi-Channel Retail Culture - Get Elastic #26

Posted March 5, 2007 by Dave Olson /

Ski and Snowboard multi-channel retailer Evogear.com began online and grew their success into brick and mortar and phone center channels. Tech Operations Manager Ben Plehal explains EvoGear’s ecommerce journey and shares lessons on maintaining a high quality customer experience.

This is Part One, keep your ears open for Part Two.

MP3 File

Ben Plehal of Evogear
[Photo of Ben Plehal by DaveO at Etail West]

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