Comments on: Multi-Store eCommerce: 4 Stores – 1 Checkout

By: Linda Bustos

Linda Bustos — Sat, 16 Jan 2010 17:02:54 +0000

Hi Monica, this is the only one I’m aware of at the moment, though I do see a lot of retailers using tabs to help people switch between multiple stores. Got a blog post in the queue about that.

By: Monica Schrager

Monica Schrager — Fri, 15 Jan 2010 20:33:31 +0000

Curious about how successful this model is for brands that somewhat compete and aren’t as different like GAPs? Has anyone seen examples or have any data on the success or not of this approach?

By: Linda Bustos

Linda Bustos — Thu, 02 Apr 2009 19:13:04 +0000

PS, you can find the survey report here: http://www.foreseeresults.com/_downloads/researchcommentary/Top40_Holiday08OnlineRetailSatisfactionIndex.pdf

By: Linda Bustos

Linda Bustos — Thu, 02 Apr 2009 19:12:31 +0000

@Deanna

Foresee Results’ 2008 Holiday Top 40 Online Retail Satisfaction Index claims Gap satisfaction decreased 6.8% last year and suggests the redesign/checkout played a part – but unless customers are specifically complaining about the checkout I wouldn’t jump to this conclusion. Unless Gap comes out to discuss its own results, we may have our opinions on whether it’s good or not good, but you have to admit it’s innovative and for some businesses can be very effective. The concern with Gap is its 3 clothing brands are too different from each other which might hurt branding.

By: Deanna Steele

Deanna Steele — Mon, 30 Mar 2009 17:36:26 +0000

Is the multi-channel website concept really driving sales? Seems it might – what’s the reality?

By: Next-Generation Ecommerce With Service Oriented Architecture | Get Elastic

Next-Generation Ecommerce With Service Oriented Architecture | Get Elastic — Mon, 20 Oct 2008 12:00:40 +0000

[...] At the same time, growing retailers launch new storefronts for international customers or to serve new market segments. Or, multi-store retailers like the Gap experiment with merging sister brands into one checkout. [...]

By: Ecommerce Innovations Webinar Recap | Get Elastic

Ecommerce Innovations Webinar Recap | Get Elastic — Thu, 26 Jun 2008 23:59:08 +0000

[...] 4 in 1 checkout provides cross-sell and upsell opportunities [...]

By: Linda Bustos

Linda Bustos — Tue, 03 Jun 2008 05:20:43 +0000

Dan, look at you, you’re the comment rock star. Thanks for keeping the conversation going!

By: Dan Shields

Dan Shields — Mon, 02 Jun 2008 21:49:16 +0000

definitely I think either way it will be great for me, its always good to see what others do with their sites/applications thats where you get your best inspiration for what we do.

By: Jason Billingsley

Jason Billingsley — Mon, 02 Jun 2008 20:14:51 +0000

Hey Dan – tomorrow’s webinar will really be focused on our product’s approach to multi-store retailing. You might get some really good tidbits to apply to what you do, but it is different from our normal webinar series where the information is exclusive of our own product.

We will likely do a full, non-product webinar on multi-store and micro-niche retailing in the future.

I would still attend if I were you though.