Comments on: Multichannel 2.0: Are You Ready for the Next Generation of Commerce Channels? http://www.getelastic.com/multichannel-webinar-recap/ #1 Subscribed Ecommerce Blog Fri, 19 Mar 2010 14:29:17 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Augmented Reality: An Ecommerce Innovation To Watch | Get Elastic http://www.getelastic.com/multichannel-webinar-recap/comment-page-1/#comment-18683 Augmented Reality: An Ecommerce Innovation To Watch | Get Elastic Mon, 14 Dec 2009 11:04:32 +0000 http://www.getelastic.com/?p=2353#comment-18683 [...] tools are one more stop in the never-ending quest to make online shopping more like offline, and offline shopping more like online. AKPC_IDS += [...] [...] tools are one more stop in the never-ending quest to make online shopping more like offline, and offline shopping more like online. AKPC_IDS += [...]

]]> By: Target Moving On: How It Can Benefit From An In-House Build | Get Elastic http://www.getelastic.com/multichannel-webinar-recap/comment-page-1/#comment-18681 Target Moving On: How It Can Benefit From An In-House Build | Get Elastic Wed, 12 Aug 2009 11:09:23 +0000 http://www.getelastic.com/?p=2353#comment-18681 [...] a custom build, Target can sync any multichannel storefronts like mobile commerce, in-store kiosks, digital signage, free-standing kiosks and Internet-enabled [...] [...] a custom build, Target can sync any multichannel storefronts like mobile commerce, in-store kiosks, digital signage, free-standing kiosks and Internet-enabled [...]

]]> By: Mobile Applications: Could A Store Locator Drive Bikers Away? | Get Elastic http://www.getelastic.com/multichannel-webinar-recap/comment-page-1/#comment-18679 Mobile Applications: Could A Store Locator Drive Bikers Away? | Get Elastic Fri, 10 Jul 2009 11:05:34 +0000 http://www.getelastic.com/?p=2353#comment-18679 [...] I mentioned in our Multichannel 2.0 webinar, a mobile application doesn’t have to be transactional to be valuable. REI’s reaping [...] [...] I mentioned in our Multichannel 2.0 webinar, a mobile application doesn’t have to be transactional to be valuable. REI’s reaping [...]

]]> By: Mobile Commerce Usability: Forms and Checkout | Get Elastic http://www.getelastic.com/multichannel-webinar-recap/comment-page-1/#comment-18677 Mobile Commerce Usability: Forms and Checkout | Get Elastic Fri, 03 Jul 2009 02:27:47 +0000 http://www.getelastic.com/?p=2353#comment-18677 [...] the public’s fear of mobile payment security (as discussed in our Multichannel 2.0 webinar), none of these mobile sites had security assurances [...] [...] the public’s fear of mobile payment security (as discussed in our Multichannel 2.0 webinar), none of these mobile sites had security assurances [...]

]]> By: Mobile Commerce Usability: Product Pages and Cart Summary | Get Elastic http://www.getelastic.com/multichannel-webinar-recap/comment-page-1/#comment-18675 Mobile Commerce Usability: Product Pages and Cart Summary | Get Elastic Fri, 03 Jul 2009 02:26:22 +0000 http://www.getelastic.com/?p=2353#comment-18675 [...] best feature is Sears’ security icon on its cart button - as I mentioned in last week’s Multichannel 2.0 webinar, fear of security is a major roadblock to actually completing mobile [...] [...] best feature is Sears’ security icon on its cart button – as I mentioned in last week’s Multichannel 2.0 webinar, fear of security is a major roadblock to actually completing mobile [...]

]]> By: Changing Channel Conflict for Manufacturers | Get Elastic http://www.getelastic.com/multichannel-webinar-recap/comment-page-1/#comment-18673 Changing Channel Conflict for Manufacturers | Get Elastic Wed, 17 Jun 2009 10:59:38 +0000 http://www.getelastic.com/?p=2353#comment-18673 [...] can provide in-store pickup options through interactive TV advertising widgets (as discussed in our Multichannel 2.0 webinar). It’s common for manufacturers to advertise on TV, but so far there hasn’t been an [...] [...] can provide in-store pickup options through interactive TV advertising widgets (as discussed in our Multichannel 2.0 webinar). It’s common for manufacturers to advertise on TV, but so far there hasn’t been an [...]

]]> By: Linda Bustos http://www.getelastic.com/multichannel-webinar-recap/comment-page-1/#comment-18671 Linda Bustos Mon, 25 May 2009 23:42:45 +0000 http://www.getelastic.com/?p=2353#comment-18671 Hi Kent, You can catch the full webinar replay at http://www.elasticpath.com/events/multichannel2/ Thanks for your comments. My response to the one-website-for-desktop-and-mobile is this is very difficult to achieve for ecommerce. I go into detail about this all week in my mobile commerce usability series. You can access the ecommerce pages on a mobile device, fair enough, but the mobile screen is so small, traditional navigation and features of regular sites just don't work on mobile. And we're years away from mobile manufacturers rallying around design and functionality standards - their whole business is competitive and based on who can innovate fastest and differentiate. In my opinion, mobile specific sites are the way to go for ecommerce. If people really want access to the regular site, sites like Amazon and Target offer links to the regular site. Designing a site-for-all-screens may mean the e-site has to sacrifice functionality (like horizontal navigation, AJAX flyout menus etc) to accommodate the lesser used, mobile channel. The mobile web/usability field is young and faces a lot more challenge with the variation of mobile devices out there. (Plus it's 2009 and we're still trying to get the regular Web right with design and usability). But I agree, there's a long way to go! Re: Interactive TV, it's happening fast. Elastic Path actually has customers already using t-commerce in Asia. I think once people see what can be done with interactive TV (like with mobile now) they'll think it's cool. I'm pretty bullish on it ;) Hi Kent,

You can catch the full webinar replay at http://www.elasticpath.com/events/multichannel2/

Thanks for your comments. My response to the one-website-for-desktop-and-mobile is this is very difficult to achieve for ecommerce. I go into detail about this all week in my mobile commerce usability series. You can access the ecommerce pages on a mobile device, fair enough, but the mobile screen is so small, traditional navigation and features of regular sites just don’t work on mobile. And we’re years away from mobile manufacturers rallying around design and functionality standards – their whole business is competitive and based on who can innovate fastest and differentiate.

In my opinion, mobile specific sites are the way to go for ecommerce. If people really want access to the regular site, sites like Amazon and Target offer links to the regular site. Designing a site-for-all-screens may mean the e-site has to sacrifice functionality (like horizontal navigation, AJAX flyout menus etc) to accommodate the lesser used, mobile channel.

The mobile web/usability field is young and faces a lot more challenge with the variation of mobile devices out there. (Plus it’s 2009 and we’re still trying to get the regular Web right with design and usability). But I agree, there’s a long way to go!

Re: Interactive TV, it’s happening fast. Elastic Path actually has customers already using t-commerce in Asia. I think once people see what can be done with interactive TV (like with mobile now) they’ll think it’s cool. I’m pretty bullish on it ;)

]]> By: Kent Clark http://www.getelastic.com/multichannel-webinar-recap/comment-page-1/#comment-18669 Kent Clark Mon, 25 May 2009 20:36:16 +0000 http://www.getelastic.com/?p=2353#comment-18669 Wow. Great recap (man I wish I had attended this webinar), but a couple of your points opened up a whole can of worms with me. Big worms. Like, shark catching worms (and not those little sharks you catch in English bay): 1. In talking about mobile-only sites, how do you respond to Bruce Lawson's call for one web (http://www.brucelawson.co.uk/2009/mobile-web-development-compatible-with-the-one-web/)? He believes that the web is more valuable and functional when we simply use design best practices to create sites that work well both in mobile devices, and make better mobile interfaces. Anyone who has used the mobile versions of most sites on an iPhone can attest to this—even Google image search, usually a pleasure to use, becomes irritating once you start using the mobile version. One could argue that this is simply bad design, but then one also has to ask why there havent been so few good mobile sites created yet. 2. Interactive/online TV: People have been talking about this since the 1950's. Everyone seems to want it, but whenever anyone does it it doesn't catch on. The McLuhanite (or perhaps Innisi... err...ugh, student of Harold Innis) in me would argue that this is because TV is a hot and passive (easy to absorb and non interactive) medium—until you plug a videogame console in, but thats a whole other can of worms—and as such is simply unsuited to the kind of engagement that interactive media provides. Wow. Great recap (man I wish I had attended this webinar), but a couple of your points opened up a whole can of worms with me. Big worms. Like, shark catching worms (and not those little sharks you catch in English bay):
1. In talking about mobile-only sites, how do you respond to Bruce Lawson’s call for one web (http://www.brucelawson.co.uk/2009/mobile-web-development-compatible-with-the-one-web/)? He believes that the web is more valuable and functional when we simply use design best practices to create sites that work well both in mobile devices, and make better mobile interfaces. Anyone who has used the mobile versions of most sites on an iPhone can attest to this—even Google image search, usually a pleasure to use, becomes irritating once you start using the mobile version. One could argue that this is simply bad design, but then one also has to ask why there havent been so few good mobile sites created yet.

2. Interactive/online TV: People have been talking about this since the 1950’s. Everyone seems to want it, but whenever anyone does it it doesn’t catch on. The McLuhanite (or perhaps Innisi… err…ugh, student of Harold Innis) in me would argue that this is because TV is a hot and passive (easy to absorb and non interactive) medium—until you plug a videogame console in, but thats a whole other can of worms—and as such is simply unsuited to the kind of engagement that interactive media provides.

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