Comments on: Mystery Shop Your Site Before The Holidays

By: Carole

Carole — Tue, 27 Oct 2009 18:51:26 +0000

Very nice article. Alot of helpful tips. I don’t think my site has very much of that. I will have to see. I use Market theme which is a theme for Wordpress. They are constantly updating it with nice new features so the capability is probably already there. I’ll have to check and see.

By: Linda Bustos

Linda Bustos — Wed, 21 Oct 2009 17:44:20 +0000

Ugh yes I can hardly keep up with our spam I deleted it.

By: Frank The Tank

Frank The Tank — Wed, 21 Oct 2009 08:47:30 +0000

Spot the spam above !

By: Alina

Alina — Tue, 20 Oct 2009 15:32:14 +0000

This is a comment of more general nature but I was not sure where is the place to express my gratitude for your blog. It is really fantastic! I get lots and lots of promo and newsletters/advices – your communications stand way ahead of everybody else. They are very interesting, informative and presented with graphics and real examples that really catch attention. I learn tons from it and am extremely happy I crossed your path.
I’d love to see you on Facebook, too – gives bit more room and allows graphics. Thanks!

By: Tom Wanek

Tom Wanek — Tue, 20 Oct 2009 01:56:10 +0000

Mystery shopping is a suburb idea for all companies – online or off. And because it’s hard to read the label when you’re inside the bottle, I recommend you hire an outsider to shop your store and that of your competition. It will give you an unvarnished, eye-opening perspective.

By: Rob Mangiafico

Rob Mangiafico — Mon, 19 Oct 2009 17:04:02 +0000

Great recap and additional tips. This one:

“Don’t forget to make your non-product information accessible from your search box so customers can locate policies quickly.”

is often missed by merchants whose search feature only indexes products. If that’s the case, make your policies into a product (with appropriate keywords) so they show up in a search.

Rob – LexiConn

By: Christian, Baymard Institute

Christian, Baymard Institute — Mon, 19 Oct 2009 16:32:49 +0000

It’s well worth a second look up to the holiday sales. October is probably the last chance for optimizing before the Christmas frenzy.
“Allow customer to check-out without creating an account” are possibly the most important of all these tips. I often see webshops conversion rate get a relative increase between 30-110% (depending on industry) when they implement this.