Comments on: PPC Tip: When to Use Negative Exact and Negative Phrase Match

By: Internet marketing

Internet marketing — Thu, 10 Dec 2009 15:37:40 +0000

Its amazing to see the waste in your campign. Recommend these filters on Analytics more than any other work I’ve done.

By: SEO

SEO — Wed, 17 Jun 2009 07:44:29 +0000

Keywords research and proper placement of keywords in the content is the key. We should go for semi-competitive,long tail keywords and low competitive keywords. Good article !

thanks

By: Rohit

Rohit — Fri, 15 May 2009 12:39:56 +0000

Nice Article Linda - The choice of your keyword match type can have a huge impact on the performance of your campaigns.Adding a negative keyword to your ad group, campaign, or account means that your ads won’t show for search queries containing that term.We have post PPC Keyword Match Types on our blog.Have a look and leave a comment

By: SEM Success Tips (Small Business E-commerce Link Digest - 4/3/2009)

SEM Success Tips (Small Business E-commerce Link Digest - 4/3/2009) — Fri, 03 Apr 2009 20:39:34 +0000

[...] I’d mentioned this a few weeks ago, but I still think it’s worth pointing out FOT Linda Bustos’ article pointing out when to use negative exact and negative phrase match. [...]

By: Linda Bustos

Linda Bustos — Tue, 17 Mar 2009 15:32:17 +0000

@Erin, would you add them back as broad, phrase or exact match?

Me being a Mac user, I can’t use Adwords Editor but I should grab a PC and play with it. Some useful features on it I’ve heard…

By: Grow, baby, grow. Your traffic and your business. (Small Business E-Commerce Link Digest - 3/13/2009)

Fri, 13 Mar 2009 15:35:47 +0000

[...] on email segmentation that’s well worth reading. Meanwhile, longtime FOT Linda Bustos shows how to use negative keywords to improve PPC performance. And Google has a video explaining their ad auction that can help you get more out of that service, [...]

By: Erin

Erin — Thu, 12 Mar 2009 20:32:57 +0000

From another angle, do you think it would be wise to set your adwords keywords at broad and then compare your top keywords (from analytics) to adwords editor. Then you can add any good broad match keywords ggle came up with to your adwords keywords list.

Just a thought.

By: Linda Bustos

Linda Bustos — Mon, 09 Mar 2009 16:25:19 +0000

@Goran Web
I use broad for single word and phrase or exact for certain combos (like described above). I have tested both exact and phrase and for negative match, I don’t see a difference between the 2.

By: Goran Web

Goran Web — Sat, 07 Mar 2009 21:59:24 +0000

I learnt about the Analytics filter that has given me access to view the actual words that are being displayed for the broad terms in Adwords and it really bugs me that for so many years we having been paying for such extended broad results.

However all this said and done I still struggle with the negative lists as its a continuous work in progress as the long tail possibilities of how people search is endless.

When you choose your negative words do you use, exact, phrase of broad. As broad could do the same thing on negative as it can on the keyword itself.

If would have been really nice if you would add a tick box were I could know if you had responded to this post. It brings us back.

By: Linda Bustos

Linda Bustos — Sat, 07 Mar 2009 01:34:34 +0000

@Jon,

Thanks for catching that, I’ve made the correctiom.

@Craig,

I’m interested in hearing your thoughts re: it’s not quality score that causes the mis-match. I could imagine the more relevant group has reached its budget hence Adwords matches to a less relevant group/keyword/ad combo. If that’s not the case, is this just a boner in the Adwords system? The quality score theory is that Adwords matches to a keyword or group with higher QS or higher bid (which impacts the QS) instead. I’m not following what you mean by QS coming later in the process?

PS ClickEquations looks killer. One of the weaknesses of the exposed broad match filter approach is you can’t see conversion and cost data, although you can see matches to keyword and ad group, and if your ad group naming convention reflects match typing strategy like your “keyword trap” then you can deduce match type. So the conversion/cost reporting ability is huge.