Comments on: New Google Analytics Segmentation Feature Rocks for Ecommerce

By: TraiaN

TraiaN — Fri, 28 Nov 2008 21:17:21 +0000

Hi Linda, Advanced segmentation was a missing feature of Google Analytics. All other enterprise analytics tool were offering it, but now Google is giving it free. You can now dissect data much easier (segmentation was possible even before in GA, with custom filters and profiles, but now it is much easier). I am planning to create a series for segments idea. The first segment we have described on Google Analytics Segmentation page is called keywords with conversions. Please have a look. Feel free to visit our blog and if you have any ideas on what segments could be useful, leave a comment and we will try to write a post on that one.

By: Linda Bustos

Linda Bustos — Tue, 04 Nov 2008 20:06:32 +0000

Hi Mariusz, yes I see the features now, haven’t had a chance to kick the tires on it yet, though

By: Mariusz Gasiewski

Mariusz Gasiewski — Tue, 04 Nov 2008 19:09:35 +0000

Do you see those features in your account already?

By: adjustable beds

adjustable beds — Sat, 25 Oct 2008 02:58:52 +0000

I can’t wait for the new features to come out. Google analytics is the first thing I use right when I wake up in the morning .

By: Bloggers Digest 10/24/08 | Get Elastic

Bloggers Digest 10/24/08 | Get Elastic — Fri, 24 Oct 2008 11:50:13 +0000

[...] Kevin Hillstrom offers up 43 data mining attributes for lapsed buyers (customers who purchased from you a while ago, but nothing since). For example, Attribute #37 = Brands vs. Proprietary Product: When you sell branded merchandise and merchandise you sources yourself, you wind up with customers who have different interests. This can be a telling variable, all companies have different relationships. Lots of fodder to get you thinking about how you’ll start segmenting with the new Google Analytics Segmentation Tool. [...]

By: Ben McKay

Ben McKay — Fri, 24 Oct 2008 11:13:32 +0000

Do we know whether these changes will be rolled out across the UK too?

Ben M

By: Michael Tighe

Michael Tighe — Thu, 23 Oct 2008 19:49:25 +0000

Will you stop making me interested in learning new things? I have enough on my plate!

Seriously though, this article really helped me make sense of the new features.

Thanks,
Mike

By: Dr. Pete

Dr. Pete — Thu, 23 Oct 2008 01:35:20 +0000

You’re all making me jealous – I see Jason’s shout across the Twitterverse worked Can’t wait to try the new features.

I know we all like to occasionally complain about Google, but what they’ve developed in Google Analytics for free rivals most of the enterprise-level software that I’ve used. If the team can get around to integrating properly with Google Website Optimizer, I can die a happy man.