Comments on: 8 Out-Of-The-Box Ideas to Attract Customer Reviews

By: Daman

Daman — Sat, 24 Oct 2009 12:09:25 +0000

These are applicable for online garment stores electronic stores. These can not be applicable for gifting and flowers website (a customer send flowers to others).

By: Daman

Daman — Sat, 24 Oct 2009 12:06:57 +0000

These are applicable for stores selling products like garments, electronics and other consumer items. What about websites selling gifts/flowers (most customers order flowers for other).

By: 6 ways to Humanize Your Online Store | Get Elastic

6 ways to Humanize Your Online Store | Get Elastic — Wed, 21 Oct 2009 11:03:47 +0000

[...] trouble attracting customer reviews? Recruit your expert staff, but make sure you disclose they’re on your [...]

By: Audio Bible

Audio Bible — Tue, 08 Sep 2009 17:09:01 +0000

I added product reviews, months back. I think they are having a positive effect on sales. I email customers monthly to request reviews, I think it has been a positive situation for both me and the people interested in an Audio Bible.

By: Customer Reviews in Review | Get Elastic

Customer Reviews in Review | Get Elastic — Mon, 07 Sep 2009 18:09:16 +0000

[...] 8 out of the box ideas to attract customer reviews [...]

By: Ed Fry

Ed Fry — Mon, 17 Aug 2009 21:29:35 +0000

Great article and great posts. I will be sharing this!

I like suggestion #5 – implementing it online perhaps could be tricky. Live webcam reviews anyone?:p

By: How To Reduce Customer Review Abandonment | Get Elastic

How To Reduce Customer Review Abandonment | Get Elastic — Fri, 17 Jul 2009 10:41:48 +0000

[...] it’s tough to attract customer reviews, shoppers trust the opinion of “people like them” far more than your slickest sales [...]

By: supra footwear

supra footwear — Fri, 17 Jul 2009 08:29:04 +0000

do nothing. is it true? confused.

By: Joshua Greenough

Joshua Greenough — Mon, 18 May 2009 18:13:10 +0000

Another pool of verified buyers is a loyalty program. If you can tie your customer’s in-store purchases to their loyalty card and an email address then you have a great order history. An integrated channel approach to reviews is a great strategy for anybody who can pull the data together.

Not as good for smaller retailers but if you collect shipping emails for people in a UPS database you could do a similar thing. Quantum View software should allow you to dump the data if you tied boxes to actual product ids.

By: Vijay R

Vijay R — Mon, 09 Mar 2009 16:14:58 +0000

A few more ideas to solicit reviews – assuming customers are ok with it, call up a few of them who bought the product, and ask them to write a review. One can also use this opportunity to make this a “customer satisfaction” survey call, so that you provide a good touch point to the customer, and hopefully get some valuable info about the shopping experience as well.

Another idea could be to send emails to the customer soliciting their review when certain events are triggered. For instance, events could be “be the first to review”, or “someone reviewed this product you bought, do you agree with what they said?”

The review system should also make it really easy and quick to write a review. Yahoo does this well – if all you want to do is to rate a movie, it is simple to do – writing a review is optional. And, where applicable, guide the customer to rate various aspects of the product – again, look at how Yahoo autos or shopping solicit reviews.

Of course, you can skip all this hard work and just use WisdomTap’s product!