Springboard Newsletter 3/07 - BEA News, Etail Wrap-up and Conference Tips

Missed eTail 2007 in Palm Dessert? This edition of Springboard has the scoop on everything you missed!

Major Announcements

BEA partners with Elastic Path Software to introduce BEA AquaLogic Commerce Services 5.1

Elastic Path Software introduces Elastic Path 5.1 - Elastic Path 5.1 uses Product Reviews, Smarter Search and Filtered Navigation to Help Online Retailers Increase Conversions

Think Tank

New article: Maximizing the Conference Experience - 11 Tips for Smart Attendees

Attending conferences can be an expensive proposition. Besides the cost of registration and travel, the opportunity costs resulting from being out of the office can be considerable. The shows can be overwhelming with multiple tracks of presentations and a show floor full of vendors competing for your ear. Here are 11 tips to help you maximize the return on investment from your conference attendance:
Read the full article and listen to the podcast (No registration required)

Event Profile

Did you miss eTail 2007 in Palm Springs?

We packed up the podcast gear and set out for sunny Palm Springs to bring you interviews with retailers and vendors doing innovative things in the world of online retail. So if you missed the show, these bite-sized interviews will fill you in on technology, best practices, innovation, marketing, and strategy that will help you grow your online retail business.

Interviewees include:

• JellyFish - A new spin on comparison shopping engines
• HackerSafe - Security badges to instill trust with site shoppers
• Intellifit - Tru-fit technology to match clothing sizes with actual sizes
• EvoGear - Online ski and snowboard retailer
• StrikeIron - Web service provider for address verification and tax rates
• Netconcepts - Noted search engine marketing company
• Ice.com - Pureplay retailer of jewelry and Web 2.0 pioneer
• Chris Anderson - Keynote Speaker and author of The Long Tail

Read more and listen in on eTail 2007 Palm Springs

Tool of the Month

Customer review platform

Consumer generated content is taking off and delivering ROI for retailers. PowerReviews enables retailers to quickly add the benefit of customer reviews to the online retail stores.

Learn more about PowerReviews by listening to a podcast interview:
The power of consumer reviews - Get Elastic #13

In the News

A sampling of media covering EP and EP customers

• Designs on Success - Internet Retailer
• Multichannel marketing inches ahead at eTail - DM News
• Cleaning up the store with Ajax - Internet Retailer

Read all the Elastic Path Media Coverage

Upcoming Events

• Internet Retailer
  June 4 - 7, 2007
  San Jose Convention Center
  San Jose, CA
• eTail UK
  June 11 - 13, 2007
  Le Meridien Picadilly, London

Additional Resource Blogs

• The Long Tail
• Stephan Spencer’s Scatterings
• The eTailer