Subscribe via RSS FeedSpringboard Newsletter 2/07 - Ecommerce Blogging
Blogging is all over the news, so in this edition of Springboard we look the impact of this medium on retailers.
Think Tank
New white paper - Blogging for Retailers: Why blogging matters and how to get started
Ignite conversations with passionate customers by launching a retail blog. This free white paper helps you determine reasons to add blogging to your outreach strategy and explores the benefits of open communication. Along with a glossary of terms and numerous examples, this free white paper includes tips to getting started and an interactive exercise to gain familiarity with new web tools. Be sure to check out the companion blog posts and podcast.
Download the Blogging for Retailers White Paper (No registration required)
Join the Conversation at Get Elastic blog
Customer Profile
The Network Garage blog by Pure Networks helps deliver new customers
See a real-life example of a retailer blog used to announce new products, point out hidden features and give a “behind the scenes” view of the development of their home networking software, Network Magic. Besides the technical product tidbits, Network Garage adds personality to the company with candid writing and friendly posts like gift suggestions and computer buying tips.
Read more on Pure Networks & Network Garage
Tools of the Month
Blogging platforms, syndication tools, and feed readers
Ready to start blogging? EP recommends:
Wordpress: this community-driven platform is elegant, easy (and free).
Feedburner: syndicate your content with this web-based service.
Google Reader: read and manage all your subscribed feeds in one spot.
More about new web tools at: Get Elastic podcast #5 - Web App Toolbox
In the News
Wall Street Journal, Internet Retailer, Apparel Magazine
Electric drilling helps designer junkies and others find holiday gifts
Internet Retailer
Online Clothes Reviews Give ‘Love That Dress’ New Clout
Wall Street Journal
Consumers take control with more interactive tools
RIS News
Read all the Elastic Path Media Coverage
Upcoming Events
eTail 2007
February 13-17, 2007
JW Marriott Desert Springs
Palm Desert, CA
Internet Retailer
June 4-7, 2007
San Jose Convention Center
San Jose, CA
eTail UK
June 11 – 13, 2007
Le Meridien Picadilly, London
Additional Resources
Podcasts
Blogs
- The ROI of Blogging - Forrester
- Why Retail Lags - Shel Israel
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FYI - You can access those Wall Street Journal Articles for free with a netpass from: http://news.congoo.com
Andrew Tobias Blogged about this last week, I thought it was a great tip!