Comments on: Checkout Inspiration From Top Converting Sites

By: Linda Bustos

Linda Bustos — Mon, 04 Jan 2010 17:48:16 +0000

Hi Mark, I’m not sure what you’re asking me to look at.

By: Mark Bolitho

Mark Bolitho — Mon, 04 Jan 2010 10:23:25 +0000

i agree with Mark above; why even bother with a step that gives the choice? go straight into the checkout process without delay.

please take a look at the way we deal with this linda, then compare to your faves above – which is better?

good post.

mark.

By: Alan Hecht

Alan Hecht — Wed, 30 Dec 2009 20:34:21 +0000

Linda, We sometimes forget the basics. Thanks for reminding us with these examples.

Alan

By: fashionworldview

fashionworldview — Wed, 11 Nov 2009 03:37:42 +0000

I’m not a developer so I don’t know off-hand. I would imagine this could be done with custom database programming.

By: Gergo

Gergo — Thu, 05 Nov 2009 16:54:05 +0000

We have also implemented the quick checkout in our webshop software. The method works, the number of sales have increased. Thanks for the article!

By: Linda Bustos

Linda Bustos — Wed, 07 Oct 2009 15:27:12 +0000

@Mark, sorry I have to disagree. There is a particular retailer that I purchase frequently from that DOESN’T offer registration. Every time I have to enter my address and CC over again. Would be so much faster with an account. My recommendation is to offer both, but present the guest checkout first, and make registration optional at the end.

By: Mark

Mark — Wed, 07 Oct 2009 09:59:15 +0000

Linda,

as you said just about all of them require you to login or register.

Even your favourites.

The checkout as a guest isn’t fooling anyone.

The fact that such a step/page even exists is a barrier to the sale.

There’s absolutely no reason for it.

Just imagine if you went out to dinner and the before you even sat down the maitre’d demanded your full name, email, home phone number, mobile phone number, full address and card details.

You’d feel totally creeped out.

Ironically you’ll give them all of that information anyway at the end of the meal when you hand over your ccard to pay and toss your business card in the bowl at the counter.

First they have to give you a great meal and dining experience and then you give them your personal details.

By: SuperChef

SuperChef — Thu, 01 Oct 2009 14:47:01 +0000

What is unfortunate about the results of top converting checkout pages, is that you cannot sort by type of product or checkout. Many of these sites have a certain percentage of people who have already decided to make a purchase before they even arrive top the website. Grocery shopping is a clear example of this.

By: When Web Developers Don’t Consider Usability | Get Elastic

When Web Developers Don’t Consider Usability | Get Elastic — Mon, 03 Aug 2009 11:33:41 +0000

[...] today we’re more enlightened about the perils of required registration before checkout – namely its impact on conversion, the first response to Brian’s question [...]

By: Retailer Reputation: Showing Off Your Street Cred | Get Elastic

Retailer Reputation: Showing Off Your Street Cred | Get Elastic — Wed, 24 Jun 2009 11:01:37 +0000

[...] security and payment options the seller accepts. (And don’t forget the conversion killer of required registration). These are all important factors in the retailer selection process — with reputation, [...]