Office Max Penny Pranks Pinch Your Funny Bone
The Office Max social media marketing machine is back with a new viral Youtube campaign – penny pranks! This ties perfectly to Office Max’s back-to-school penny sale and is getting a lot of 5 star ratings and views on Youtube.
Boasting 4,285 subscribers, pennypranks’ channel is #2 on all of Youtube for new subscribers this month. Great job Office Max!
Here are 3 examples:
HILARIOUS HIDDEN CAMERA PENNY PRANK IN RESTAURANT
HILARIOUS HIDDEN CAMERA PENNY PRANK IN JEWELRY STORE
HILARIOUS HIDDEN CAMERA PENNY PRANK AT USED CAR LOT
Here’s what we can learn from this effort:
- A memorable star. The curly-redhead is funny and has that Will-it-Blend-host-character.
- Very short introductions. The shorter and sweeter you can keep your introductions, the better – especially for a series of videos. Office Max gets right to the point so no matter which of the series a viewer watches first – he or she will get the “gist” of the series’ theme, but it’s short enough to not be repetitive and annoying in future installments.
- Relevant humor. The content is funny, entertaining and related to an actual sales promotion that is happening.
- Call to action. The campaign includes products and a URL to buy products after every video. Again, this is short and sweet.
Anyone can do something like this, even on half a shoestring budget.
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Pure marketing genius. These guys really show how to be creative and use viral media to your advantage.
Yes, yes, YES!!! WAAAAYYY smarter than the Elf Yourself campaign.
Kudos to OfficeMax for finally getting the idea that you can do something funny (if not interactive, like Elf Yourself) and actually use it to sell products and support your brand at the the same time.
This isn’t just creative, it’s effective.
Great find, Linda!
3M Command Strips is trying something light-hearted on YouTube also – with their Save the Walls campaign.
Haha! I remember doing this as a kid. We had it all planned out. My friend and I went to a DairyMart and while one of us counted out 99 pennies for an ice cream snickers bar as the cashier watched, the other would sneak behind the counter and grab a Playboy magazine. When the magazine was out the door we just pulled out a dollar bill and grabbed the pennies…those were the days!
I hate those obnoxious commercial.
not funny, not clever, just annoying.
I wouldn’t take his bag of pennies either.
how can i open there videos, just wondering.