mobile-commerce

Omnichannel vs Multichannel and the Store of the Future

You can’t attend an ecommerce conference without one or ten sessions on “omnichannel” on the agenda. Like big data, it’s a buzzword that leaves many mystified, and a complex business issue that takes strategy and technology to ...
mobile-shopping

Proximity Marketing: How to Share Local Inventory with Google Search

Mobile search isn’t just some thing people do when they’re not near a PC. The smartphone has become as much of an offline shopping tool as a touchpoint for ecommerce. And it’s not just an up-funnel “research” touchpoint. ...
beacon

Beacons and the Age of Micro-Location Context

By now you may have heard the buzz about beacons, with PayPal, Apple, Google, Nokia and Estimote sparking headlines about their potential applications for retailers (we’re not talking about Facebook Beacon here). While each of these players’ ...
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