mobile-only-shopper

7 Tips for Targeting the Mobile-Only Shopper

There’s a customer segment you need to pay attention to: the mobile-only shopper. ComScore says it’s 13% of US Internet shoppers. 13% of Internet shoppers, no big deal, right? No big deal until you see the the percentage of mobile-only shoppers ...

4 Smartwatch Commerce Apps to Watch

With Apple’s Spring Forward event happening today, it’s no secret Apple Watch is on the menu. The latest Apple product joins Pebble and Samsung’s smartwatches and Google Glass as pairable-wearables to mobile apps. But are smartwatch ...
foot-traffic

The Head to Toe View of the Customer

We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in ...
beacon

3 Beacon Trends to Watch in 2015

Mobile is not just another access point for your online business, it’s an in-store shopping aid. According to SapientNitro, 53% of consumers prefer shopping in-store vs other channels. 81% of these shoppers want to interact with their phones in-store, ...
phygital

How Retailers Can Meet Omnichannel Expectations [Infographic]

Are you ready to get phygital? The term means what you think, phygital marketing spans the digital and physical world. Consumers are armed with the Web-in-their-pocket and are actively researching, showrooming and discovering brands and products through ...
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