Comments on: Optimizing for Hunters Part 2: Beyond Search and Navigation http://www.getelastic.com/optimizing-for-hunters-part-2-beyond-search-and-navigation/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Optimizing Landing Pages to Match Customer Motivation | Get Elastichttp://www.getelastic.com/optimizing-for-hunters-part-2-beyond-search-and-navigation/comment-page-1/#comment-17053 Optimizing Landing Pages to Match Customer Motivation | Get Elastic Sun, 20 Sep 2009 15:01:13 +0000 http://www.getelastic.com/?p=2485#comment-17053 [...] Picking up where we left off in the Marketing Experiments Conversion Sequence C = 4m + 3v + 2(i-f) -2a, the last couple posts covered “m” for Motivation discussing optimizing your ecommerce sites for “hunters” on home pages and search and navigation. [...] [...] Picking up where we left off in the Marketing Experiments Conversion Sequence C = 4m + 3v + 2(i-f) -2a, the last couple posts covered “m” for Motivation discussing optimizing your ecommerce sites for “hunters” on home pages and search and navigation. [...]

]]> By: Audio Biblehttp://www.getelastic.com/optimizing-for-hunters-part-2-beyond-search-and-navigation/comment-page-1/#comment-17051 Audio Bible Fri, 12 Dec 2008 20:58:42 +0000 http://www.getelastic.com/?p=2485#comment-17051 I have been want to add a 'help me decide' tool for my website, for those that need alittle help. I think it would be highly used. Has anyone any test data about a selection/help tool like this? Any good dos and don'ts if I want to add this to my site? I have been want to add a ‘help me decide’ tool for my website, for those that need alittle help.

I think it would be highly used. Has anyone any test data about a selection/help tool like this?

Any good dos and don’ts if I want to add this to my site?

]]> By: Michael Strakerhttp://www.getelastic.com/optimizing-for-hunters-part-2-beyond-search-and-navigation/comment-page-1/#comment-17049 Michael Straker Fri, 12 Dec 2008 13:19:52 +0000 http://www.getelastic.com/?p=2485#comment-17049 @Jack -- If it's geo-targeting, it sure isn't implemented well. @Linda -- Ah, but where'd you buy it? (London Drugs?) @Jack — If it’s geo-targeting, it sure isn’t implemented well.

@Linda — Ah, but where’d you buy it? (London Drugs?)

]]> By: Jack Hugheshttp://www.getelastic.com/optimizing-for-hunters-part-2-beyond-search-and-navigation/comment-page-1/#comment-17047 Jack Hughes Fri, 12 Dec 2008 12:08:38 +0000 http://www.getelastic.com/?p=2485#comment-17047 @Linda - your blog wasn't down. The Crutchfield site gave the following "error": Access Denied You don't have permission to access "http://www.crutchfield.com/" on this server. Reference #18.da0dd58.1229083577.4489a64 They may well be geo-targetting...seems odd that they don't use international traffic to feed adverts to. @Linda – your blog wasn’t down. The Crutchfield site gave the following “error”:

Access Denied
You don’t have permission to access “http://www.crutchfield.com/” on this server.

Reference #18.da0dd58.1229083577.4489a64

They may well be geo-targetting…seems odd that they don’t use international traffic to feed adverts to.

]]> By: Linda Bustoshttp://www.getelastic.com/optimizing-for-hunters-part-2-beyond-search-and-navigation/comment-page-1/#comment-17045 Linda Bustos Fri, 12 Dec 2008 03:01:07 +0000 http://www.getelastic.com/?p=2485#comment-17045 @Jack Hughes, Was Crutchfield's site down for you or our blog? I wonder if Crutchfield uses IP blocking for the UK? @ Michael Straker, I decided on the Garmin Nuvi 260W :) @Jack Hughes,

Was Crutchfield’s site down for you or our blog? I wonder if Crutchfield uses IP blocking for the UK?

@ Michael Straker,

I decided on the Garmin Nuvi 260W :)

]]> By: Michael Strakerhttp://www.getelastic.com/optimizing-for-hunters-part-2-beyond-search-and-navigation/comment-page-1/#comment-17043 Michael Straker Thu, 11 Dec 2008 22:42:30 +0000 http://www.getelastic.com/?p=2485#comment-17043 Very interesting. The Crutchfield comparison is perfect for us "methodical" types. The Amazon "What others bought" probably appeals more to humanistic. So if your target market is swayed heavily in one direction, pick the one that works best for them. For example, if you sell virtual servers, you're dealing with IT folk who may be more methodical. Give them a matrix. If you're selling fashion-related items, maybe the "most popular" angle works better. Again, thanks for sharing. Michael P.S. Don't keep us hanging, Linda... wha'd ya get?? Very interesting. The Crutchfield comparison is perfect for us “methodical” types. The Amazon “What others bought” probably appeals more to humanistic.

So if your target market is swayed heavily in one direction, pick the one that works best for them. For example, if you sell virtual servers, you’re dealing with IT folk who may be more methodical. Give them a matrix. If you’re selling fashion-related items, maybe the “most popular” angle works better.

Again, thanks for sharing.

Michael

P.S. Don’t keep us hanging, Linda… wha’d ya get??

]]> By: Jack Hugheshttp://www.getelastic.com/optimizing-for-hunters-part-2-beyond-search-and-navigation/comment-page-1/#comment-17041 Jack Hughes Thu, 11 Dec 2008 13:00:50 +0000 http://www.getelastic.com/?p=2485#comment-17041 The Crutchfield site looks excellent in your example though unfortunately I'm getting an access denied error when I try to visit... it doesn't matter how good your filtering is if your site is down :) The Crutchfield site looks excellent in your example though unfortunately I’m getting an access denied error when I try to visit… it doesn’t matter how good your filtering is if your site is down :)

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