Comments on: Optimizing Product Reviews for Different Buyer Personalities

By: Trendspotting: Rich Autocomplete in Site Search | Get Elastic

Trendspotting: Rich Autocomplete in Site Search | Get Elastic — Wed, 30 Sep 2009 06:39:01 +0000

[...] the top seller, the lowest price and the newest arrival. Each option will appeal to a different buyer personality type. Just don’t forget a “view all results” link for folks who want to see all you [...]

By: Josiah Mackenzie

Josiah Mackenzie — Wed, 29 Apr 2009 09:23:51 +0000

Very useful article, Linda – I appreciate you putting this together. I think there is a lot of room for improvement in customer reviews, and we will probably see a move toward more customized delivery like you explain. Good work!

By: leonine8

leonine8 — Thu, 02 Apr 2009 11:30:14 +0000

hey need some guidance on what should be the do ’s and dont’s or the strategy of an ecommerce site marketing baby products

By: Optimizing Landing Pages to Match Customer Motivation | Get Elastic

Optimizing Landing Pages to Match Customer Motivation | Get Elastic — Tue, 16 Dec 2008 11:59:28 +0000

[...] You may be interested in posts we’ve done relating to marketing to various customer types: Optimizing Product Reviews by Customer Personality [...]

By: Crutchfield Email Covers 4 Buyer Personalities | Get Elastic

Crutchfield Email Covers 4 Buyer Personalities | Get Elastic — Wed, 01 Oct 2008 12:39:26 +0000

[...] And don’t forget, persuasion applies to your customer review pages also. Are you optimizing your review content for different buying modalities? [...]

By: Michael Straker

Michael Straker — Mon, 15 Sep 2008 18:30:38 +0000

As a certified “Methodical” Shopper, I can vouch for the importance of showing negative reviews to enhance credibility.

We are indeed a skeptical lot. Seeing nothing but a series of superficial, glowing reviews triggers my BS meter every time…

Oh, but I still want free (or at least reasonable) shipping.

By: jamie keaney

jamie keaney — Mon, 15 Sep 2008 15:03:00 +0000

nice article Linda. What type of shopper do you think we see the most in retail? I side with spontaneous.

By: Tie Lima

Tie Lima — Mon, 15 Sep 2008 14:32:25 +0000

Makes sense. Consumers usually use this kind of information from different sites and for different ways. This behavior figure how costumers wants to be impacted from another users generated content. I don´t know if the suggested concept is the better one, but it´s a nice try.