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	<title>Comments on: Optimizing Your E-Store for Last Minute Shoppers</title>
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	<description>#1 Subscribed Ecommerce Blog</description>
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		<title>By: Linda Bustos</title>
		<link>http://www.getelastic.com/optimizing-your-e-store-for-last-minute-shoppers/comment-page-1/#comment-12301</link>
		<dc:creator>Linda Bustos</dc:creator>
		<pubDate>Tue, 18 Dec 2007 18:46:46 +0000</pubDate>
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		<description>@ Alexis,

I should clarify that the Ice.com screenshot was taken at the beginning of a Flash movie. It ends up looking like the 2nd screenshot including links to gifts at each price point.

@ Crowdstormer,

Wow, understandable fear on the retailer&#039;s part but he/she has to understand this is a trust-builder and an important concern for customers. Especially when people comparison shop - knowing the item will be there on time can be a stronger influence than price, in my opinion.</description>
		<content:encoded><![CDATA[<p>@ Alexis,</p>
<p>I should clarify that the Ice.com screenshot was taken at the beginning of a Flash movie. It ends up looking like the 2nd screenshot including links to gifts at each price point.</p>
<p>@ Crowdstormer,</p>
<p>Wow, understandable fear on the retailer&#8217;s part but he/she has to understand this is a trust-builder and an important concern for customers. Especially when people comparison shop &#8211; knowing the item will be there on time can be a stronger influence than price, in my opinion.</p>
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		<title>By: Crowdstormer</title>
		<link>http://www.getelastic.com/optimizing-your-e-store-for-last-minute-shoppers/comment-page-1/#comment-12299</link>
		<dc:creator>Crowdstormer</dc:creator>
		<pubDate>Tue, 18 Dec 2007 16:50:10 +0000</pubDate>
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		<description>I was advising someone with an online store recently that they should display xmas delivery info as prominently as possible on their site, but they were reluctant to do this at first, as they thought it would deter shoppers rather than attract them. This attitude probably applies to a lot of online retailers: I&#039;ve noticed quite a few without this information on their site.</description>
		<content:encoded><![CDATA[<p>I was advising someone with an online store recently that they should display xmas delivery info as prominently as possible on their site, but they were reluctant to do this at first, as they thought it would deter shoppers rather than attract them. This attitude probably applies to a lot of online retailers: I&#8217;ve noticed quite a few without this information on their site.</p>
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		<title>By: Alexis Brion</title>
		<link>http://www.getelastic.com/optimizing-your-e-store-for-last-minute-shoppers/comment-page-1/#comment-12297</link>
		<dc:creator>Alexis Brion</dc:creator>
		<pubDate>Tue, 18 Dec 2007 11:38:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.getelastic.com/optimizing-your-e-store-for-last-minute-shoppers/#comment-12297</guid>
		<description>It&#039;s nice to tell users that they still have time to place orders, but Ice.com sign is just to much. Aren&#039;t they hidding other important information?</description>
		<content:encoded><![CDATA[<p>It&#8217;s nice to tell users that they still have time to place orders, but Ice.com sign is just to much. Aren&#8217;t they hidding other important information?</p>
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