Is a final order confirmation screen used?

Otherwise known as the “are you really sure you want to purchase?” screen, a final confirmation screen allows users check that their order details are all correct and sometimes reconsider their purchase.

As suspected, those employing an order confirmation screen had a lower conversion rate overall, but not as dramatic as we thought. The assumption being, shoppers are not always aware the screen is an order confirmation screen and assume it is a receipt page – no further action is taken and the order is never placed. The numbers are not convincing enough to verify that notion, and the group selling high ticket items had the reverse effect. Those with an order confirmation screen had a 35% higher conversion rate. Conclusions on this tactic are best to be drawn by testing.

Over 70% of Top 100 retailers use an order confirmation screen within the checkout process.