Organic Search Insider - Get Elastic #24

Organic search marketing tips and tricks with Brian Klais of Netconcepts is the topic from Etail West. Along with host Dave O, they discuss the sustainable optimization strategies, history of seo, building link juice and page authority, url structure, meta tags and the reputation of search marketing industry.

MP3 File

[Photo by DaveO at Etail West]

Bonus Notes:

• Stephan Spencer’s Scatterings:
  The Scattered Wisdom of a scientist turned web marketing virtuoso
• Excerpt from Wikipedia:

Netconcepts released a white paper in 2006, detailing the aspect of long tail^[13] Netconcepts then went into detail about how to optimize a website for long tail searches, such as changing from dynamic to static URLs so a search engine can index the page easier, rewrite title tags, and copy optimization.^[14]

• From New Zealand Work-Life Balance Project: Case study - Stephan Spencer - Work-life balance - taking the office to the beach