Comments on: PPC Myth Week Pt 1: Organic Search Traffic is More Qualified Than Paid

By: Seo Firm

Seo Firm — Mon, 28 Sep 2009 07:44:26 +0000

The right choice for website depends on particular needs and desires. Most websites benefit most from utilizing a combination of these two approaches. Using PPC marketing can help quickly identify your best performing keywords, while implementing a longer-term SEO strategy will increase chances of ranking well in the organic listings.

By: Mike

Mike — Tue, 01 Sep 2009 12:28:37 +0000

All James Dorans stats prove this that his website has poor SEO results and he is having to pay into adwords for customers to find his site.
SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for search engine marketing (SEM) campaigns.
PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets.

By: Charlotte Britton

Charlotte Britton — Tue, 05 May 2009 19:24:37 +0000

This post really resonates with me. Depending on where the user is in their buying cycle will determine what type of key phrases they are using. The further down the buying cycle the longer and more niche the key phrases will be.

So I agree, organic traffic doesn’t always mean more targeted traffic.

By: Chris "Cartel" English

Chris "Cartel" English — Tue, 05 May 2009 15:42:28 +0000

James Dorans,
Thanks for the information. I’m in the process of starting my adwords campaign as well and your numbers were very inspiring.

By: Zaid Rasid

Zaid Rasid — Tue, 05 May 2009 14:16:52 +0000

This is a great post! I’m so glad to see that someone out there gets this!

I know from my experience a lot of business owners, directors, etc. get excited about SEO because the first thing they think of is that it’s free. What they don’t realize is that by making an investment they can actually convert qualified leads using PPC.

Love your blog!

By: LCD Frame

LCD Frame — Tue, 05 May 2009 04:13:26 +0000

it all depends on what people use to do their shopping,which will vary from search engine, comparison shopping, or else.

But compared with others,SEO may last long for traffic and you need only pay one time and low fees for maitainning your rank.

By: John Hyde (Site Doublers)

John Hyde (Site Doublers) — Tue, 05 May 2009 00:52:23 +0000

Linda,

Valid points as always.

An overseas client in the financial sector gets much, much better conversion rates from Google PPC than he does from Yahoo. Same keywords, same ads, same Landing Pages, different results.

Googlers are nearly twice as good as Yahooers. Of course YMMV.

By: Linda Bustos

Linda Bustos — Mon, 04 May 2009 17:21:25 +0000

Thanks for sharing your stats, that really illustrates the difference!

By: James Dorans

James Dorans — Mon, 04 May 2009 16:27:16 +0000

I have been arguing this point for years and have stats from my work place to back it up.

Last month

Google PPC earned my company $19765.32 and I spent $7001.22 so the total profit was $12,764.10. I also had 298 people join my email list from paid search on top of buying products

Google Organic I earned 5,322.94, I only had 3 people join the email list on top of joining products.

I have had months that dwarf these for PPC and this is the highest I had for Google organic in 4 months.

By: Jillian Koeneman

Jillian Koeneman — Mon, 04 May 2009 13:51:26 +0000

Great post! I was just writing a blog post about qualified visitors and this was helpful reminder to not be prejudice towards PPC in terms of qualified traffic.