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The Forgotten Metric: Direct Traffic Signals Brand Preference
We all want to know which sites, search engines and keywords are sending us traffic. But what about direct type in traffic? When people access your site URL by typing it in from memory, it can be a great indicator of your brand preference, success of ...
Amazon Checkout: Do You Really Wanna Get In Bed With Amazon?
Big news in alternative payments this week: your friendly neighbourhood Amazon has just launched it’s challenger to PayPal and Google Checkout – cleverly dubbed Amazon Checkout. For 2.9% + $0.30 for all transactions over $10, 5.0% + $0.05 ...
Dont Dress Up Calls-To-Action Like Google Adsense!
We’ve all heard of “banner blindness” – the phenomenon of completely ignoring anything that resembles an ad when surfing the website.
Image Source: Jakob Nielsen
For this reason you want to avoid sticking important links and calls ...
Home Page Design: Applying The Dont Make Me Think Test
If you’re not familiar with Steve Krug’s web usability classic Don’t Make Me Think, it’s an entertaining and informative introduction to web site optimization. Though its screenshots and examples are quickly looking “old ...
Bloggers Digest 7/25/08
Buy.com’s been in bed with eBay, listing thousands of products without listing fees. What does this mean to you? Kevin Packler discusses the ramifications for medium to large businesses not using eBay as well as smaller businesses using eBay.
Holly ...
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