Latest Articles

Should You Remove Keywords With Low Click Through Rates?

Because the AdWords system rewards keywords with high click-through history (relative to competitors) with better ad positions and lower cost-per-click, click through rate is considered an important performance metric. Along with a keyword’s relevance ...
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Stop Google Analytics From Stealing Your Valuable AdWords Keyword Data

Are you a Google AdWords advertiser using Google Analytics? STOP! You MUST read this post because you are losing money daily and we are going to help you stop the bleeding. There is a problem with the default functionality of Google Analytics when used ...

Negative Keyword Research Tools and Tips

Our last post covered tips on using Google’s free Keyword Tool and how to apply your keyword discoveries to various aspects of marketing: SEO, PPC, site usability and even email marketing. As promised, today we’re going to dig deeper into ...
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Google Keyword Tool: Research and Application Tips

There are many free and paid keyword research tools out there, but using Google’s Keyword Research Tool is your best bet to make decisions based on Google-only data. The following are tips on how you can tailor Google Keyword Tool’s data to ...

Bloggers Digest – 7/18/08

It’s exciting to be part of a growing blog…I must admit one of the first things I do in the morning is visit Get Elastic to check the Feedburner stats. So today was very exciting to see our subscriber count crack the 4,000 mark, making Get ...
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