Latest Articles

Special Link Love + I Want to Link to You Too!

I thought I’d do a special post to thank and share link love back with the bloggers who have so kindly helped promote my entry to Marketing Pilgrim’s 3rd Annual SEM Scholarship Contest. But there’s still 3 weeks before the contest closes, ...

Improving Product Descriptions Using Competitor Customer Reviews

Customer reviews certainly help shoppers, but they are not substitutes for weak or generic product descriptions. Unique product descriptions help your search engine optimization, help overcome your customer FUDDs and ultimately sell more product! I want ...

Cart Abandonment: Nipping FUDDs in the Bud

What are FUDDs? We’re not talking about wabbit-hunters or the beer of choice in Shelbyville. FUDDs are fears, uncertainties, doubts and deal breakers that influence consumers’ purchase decisions. How you address them can have a huge impact ...

The Get Elastic Ecommerce Blog Gets Some Minor Surgery

We really started putting some might behind our blog and webinar program here at Elastic Path Software about 12 months ago and have blown away our estimated 1 year targets. You helped us officially hit 3000 subscribers last week and are now well on the ...

Multi-Store eCommerce: 4 Stores – 1 Checkout

GAP + Banana Republic + Old Navy + Piperlime = 1 Checkout Closing the gap between its e-stores, Gap now allows customer to shop all of its stores online as though it were one site. Customers can switch shops just by clicking tabs, add products to a single ...
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