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apple-beacon

How Beacons Connect Digital with Physical [Infographic]

This week’s infographic examines how beacons connect digital and physical experiences, from Beaconstac. Click to enlarge infographic Tweetables 82% of smartphone users turn to their phones to influence their purchases Tweet this Beacons are ...
love-cart

Customers and Carts: It’s Complicated [Infographic]

We’ve been on a cart optimization kick this week, so it’s fitting to run an infographic on the topic. This week’s contribution was created by DMNews, illustrating the “complicated” relationship between customers and carts. Tweetables 65% ...
Shopping Cart

A New Cart Cross-Selling Strategy

Online shoppers are wild about free shipping. A recent study by ComScore and UPS found 58% of digital shoppers would add additional items to cart to qualify for it. To encourage this behavior, a popular and effective merchandising tactic is to show visual ...
millennials-using-phones

Why Mobile Matters Most to Millennials

Omnichannel commerce is a hot topic, with retailers like Walgreen’s and Sephora leading the way in developing innovative in-store digital, mobile experiences and seamless content across touchpoints. Omnichannel experiences are particularly important ...
predictions1

The Retailer’s Crystal Ball: All Signs Point to Innovation

It’s Partner Thursday! Today’s post is contributed by ICF Interactive. Adobe’s 2014 North American Partner of the Year, ICF Interactive is a full-service interactive marketing agency that guides brands through informed strategy, inspired ...
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