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4 Reasons Why Entitlements Are The Future of Digital Content

Not long ago, owning content meant holding a physical item – either you had a disc in hand, or you didn’t. Distribution and storage may have changed dramatically with digital formats, but ownership was still mostly defined by the files you had ...
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Are Your CPCs Out Of Control? 5 Ways To Rein Them In

It’s easy to spend too much money on pay-per-click. The infographic below (source) breaks down Google’s top spenders in Google Adwords, but also highlights how CPCs (cost per click) vary across industries. While some of these click prices ...
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How Bounce Rate Optimization Can Improve Your Search Rankings

Straight from Google’s Quality Guidelines comes the mantra for the white-hat SEO community: “Build your site for users, not search engines.” And Google means it. The search giant disclosed its latest algorithm update includes page layout ...
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How Facebook’s New Open Graph Features Impact fCommerce

Facebook announced yesterday regarding its developer platform — namely, new features in its Open Graph are now available to all application developers. The new features were no secret, but we can now see them in action from 60 partner applications ...
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Why Google+ Matters to Ecommerce + 9 Things You Should Do About It

If you frequent tech and marketing blogs, by now you’ve heard about Google’s latest major change to search – Search Plus Your World (or SPYW, possibly pronounced as “spew”). Google now offers a “personal results” option for logged-in Google ...
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