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google-mobile

What Google’s Entrance to M-Commerce Means for Merchants

According to a report by The Wall Street Journal, Google’s gearing up to enter the mobile commerce game. The search giant will begin showing buy buttons in mobile search pages which will redirect clickers to Google’s own product page where ...
mobile-millennials

How Millennials Shop [Infographic]

This week’s infographic hails from Adweek: Everything You Need to Know About Millennial Consumers. Tweetables Millennials make up 27% of the US population Tweet this 30% of millennials use 4 or more devices per day Tweet this Millennials ...
catalog-die

Why the Ecommerce Catalog Must Die

Why do the majority of ecommerce storefronts look and function the way they do? They’re based off the catalog metaphor — digital versions of the paper catalog, and for good reason — it was the catalog that taught consumers to shop sight-unseen, ...
omnichannel-pureplay

Omnichannel Strategies for Brands and Online Pureplays

Last week’s Why Mobile Commerce is not Ecommerce 2.0 addressed why mobile is more than just your online storefront formatted to a smaller screen, it’s an integral part of the omnichannel shopping experience. While the content was geared mainly ...
digital-trends

Digital Trends for 2015 [Infographic]

This week’s infographic presents insights from Adobe and Econsultancy’s 2015 Digital Trends report, highlighting what marketers believe are the most exciting opportunities in 2015 and the next 5 years. Click to enlarge infographic
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