Latest Articles

Ecommerce Conversion Optimization Guide [Podcast]

I had the pleasure of joining Robert Kilzono’s Ecommerce Marketing Podcast recently on one of my favorite online marketing topics: conversion optimization. Listen to the audio recording below, and/or read the full transcript here. And while you’re ...
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Meet Us At Adobe Summit EMEA

Elastic Path will be participating in Adobe Summit EMEA January 29 and 30, and there are several ways you can connect with us at the event: 1. Come by booth G6 and say hello (we’ve always got great swag) 2. Register for a one-on-one meeting to discuss ...
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The Lowdown on Personalized Recommendations [Infographic]

Any product recommendation strategy warrants some testing to determine you’re doing it right. Barilliance has access to data across its customer base and has found some interesting insights about personalized product recommendations (among a couple ...
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Single Customer View: Myth or Omnichannel Nirvana?

Many in retail and ecommerce dream of a Utopian future where a single view of the customer will close the gap between digital and physical customer activity, and drive a perfectly personalized, predictive and pinpointed experience to the right customer, ...
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3 Ninja Ways To Boost Your Category Page SEO

You may have noticed that for head and mid-tail shopping queries (keywords with purchase intent), Google returns category pages from ecommerce sites far more often than single products. For example, a search in Google.ca for “iPhone chargers” ...
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