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Ecommerce Enters the Marketing Cloud: Insights from Adobe Summit 2014

Adobe Summit 2014 was a huge success. Over 7,000 marketers and technologists gathered in Salt Lake City, Utah to learn about the latest advancements in Adobe’s Marketing Cloud, see examples in action and liaise with those using the product. Elastic ...
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What Customers Think About In-Store Tracking [Infographic]

Will iBeacon and other in-store mobile technologies win favor with consumers? Not if the perception of privacy invasion persists. 77% of consumers surveyed by Opinionlab believe in-store tracking is generally unacceptable, and only 38% are open to their ...

Ecommerce Links: March 2014

With a quarter of the year already behind us, it’s time to Spring forward with ecommerce goodness. Enjoy our top 10 picks from the month. Content marketing is hot — but not fully utilized by many ecommerce sites. Content Marketing Institute ...
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You Won’t Believe What These 32 Bitcoin Startups are Doing

With major ecommerce players like Overstock.com and Square on board, Bitcoin’s on its way to becoming a serious payment method, despite its bad press. While there may be some way to go, a booming Bitcoin startup community could further enhance Bitcoin’s ...
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The Pros and Cons of Parallax Scrolling for Ecommerce

A groovy design trend you may have spotted in your Web travels is parallax scrolling, which refers to design elements appearing to move independently of each other. Its early application was in video games — think how Super Mario stayed relatively ...
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