mobile-satisfaction

The Secrets of Mobile Commerce Satisfaction: An Interview with Larry Freed

I had the pleasure of interviewing Larry Freed, president and CEO of customer experience analytics firm ForeSee and author of Innovating Analytics – Word of Mouth Index: How the Next Generation of Net Promoter Can Increase Sales and Drive Business ...
walmart-logo

How Walmart.ca’s Responsive Redesign Boost Conversion by 20%

Walmart Canada recently unveiled its new responsive design, the first enterprise ecommerce site in the country to make the switch. Walmart.ca’s Rick Neuman and Matt Ginsberg share with Get Elastic the details of their responsive revamp, including ...
easy-button

Can Staples Succeed as an Everything Store?

Staples, second only to Amazon in online sales, recently announced it’s expanding its online catalog of 200,000 SKUs to a goal of more than a million, branching out into garden supplies, power tools and medical devices, incorporating third-party sellers ...
beacon

Beacons and the Age of Micro-Location Context

By now you may have heard the buzz about beacons, with PayPal, Apple, Google, Nokia and Estimote sparking headlines about their potential applications for retailers (we’re not talking about Facebook Beacon here). While each of these players’ ...
di-thumb

Icons or Labels: Which Responsive Navigation Test Won?

A few months ago Adam McFarland, one of the owners of Detailed Image, a high-end car care product seller, dropped me an email to share the impact moving to responsive design had on sales. Launching the redesign in April, May sales were up 30% year-over-year, ...
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