Optimizing for Hunters Part 2: Beyond Search and Navigation

To follow up our recent post on customer motivation and optimizing your website for hunters (e.g. moms armed with Christmas lists), I want to show you some examples beyond the search box and navigation menu. I’ll use a personal story – I’m ...

I Heart Evogear's Sweet Navigation

One of the “sweetest” navigation designs I’ve ever seen comes from Seattle-based ski & board shop Evo.

OfficeMax Reinvents Navigation

Yesterday we talked about OfficeMax’ viral campaign and its goal to brand itself as “human friendly.” OfficeMax has recently redesigned its website, and you’ll notice right away its clean look and innovative approach to navigation. Now ...

Google Promoting Link to Product Search in SERP Navigation

On the heels of last weeks discovery that Google released an ecommerce gadget (and my “speculation” that there may be an introduction of the gadget into Universal Search), there is evidence that they are pushing “Google Product Search” ...

Is navigation/search available during checkout?

The debate whether to herd customers like cattle through a step-by-step checkout by removing all navigation and search options will remain. Overall, there was no clear growth or conversion winner between the two camps – to have or to hide. However, ...
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