17 Ways To Minimize Friction in the Sales Process

… just ask Barry Schwartz (or better yet, watch his TED talk on the paradox of choice ). Navigation Menus 4. Sidebars We’re trained to look for navigation options in horizontal menus across the top or vertical menus along the left side. ...

Don't Make These Mobile Menu Mistakes

Mobile websites have the challenge of cramming a lot of content into a small space, while presenting it in a way that’s intuitive for a user to navigate. An emerging trend on mobile commerce sites is to use a 3-bar icon to represent a category ...

Home Page Design: Applying The Dont Make Me Think Test

If you’re not familiar with Steve Krug’s web usability classic Don’t Make Me Think, it’s an entertaining and informative introduction to web site optimization. Though its screenshots and examples are quickly looking “old ...

11 Tips for Advanced Search Usability

“Advanced search” means different things to different people. Some ecommerce vendors describe their filtered navigation or guided selling capabilities as advanced search, as does the Internet Retailer 500 Guide. This post considers “advanced ...

Search Illustrated: 22 Features for Site Search Nirvana

What makes for great site search? Here are 22 features to consider to optimize your site search tool for usability, guided selling and customer satisfaction. Search Box 1. Placement 2. Size 3. Scope Placement Search boxes should be easy to spot where ...
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