Optimizing Product Reviews for Digital Goods
Having customer reviews is table stakes for most if not all online sellers of physical and digital products. But reviews have their own features that make them usable and useful.
I’ve always been a huge fan of filters for category pages, search ...
The Pinterestization Of The Web: Fab or Fad?
Social commerce has had a tough go proving itself as a marketing channel that converts. But the explosion of Pinterest – a social network that promotes consumerism more than Twitter or Facebook – has sparked the (p)interest of marketers, and ...
Is Your Testing Strategy Ready for the Holidays? [Infographic]
In the lead up to the holiday season, it helps to hone in on your testing strategy. This week’s infographic features figures from Econsultancy’s Conversion Rate Optimization Report 2011 remixed by Monetate.
Click infographic to enlarge
Not surprisingly, ...
10 Tips for Customer Self-Serve
Customer self-service doesn’t just save your organization money. 2 out of 3 customers prefer self service to speaking with a live representative (Nuance Research). 75 percent believe it’s more convenient to self-serve, versus 6 percent that ...
5 Tips for Custom Facebook Open Graph Buttons
Since reporting late last year that Facebook sharing buttons, through the Open Graph, will morph into a variety of creative verbs and nouns beyond Like, Share and Recommend, custom integrations have been gradually popping up around the Web.
Custom Facebook ...
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