Mobile Product Page Design Tips

Continuing in our series on mobile design strategy, today’s post focuses on mobile product pages, including product information, calls to action, navigation and merchandising. Purpose of product pages Throughout this series, we approach design considering ...

PRO Tips: Optimize to Reduce Product Returns

With Black Friday on its way, online retailers are bracing for more sales, but sadly, with more sales comes… more returns. Processing returns can cost a retailer anywhere from $5 to over $20 per order, and in some cases erode profit margin completely. ...
cross-selling

Are Your Cross-sells Killing Conversion?

It’s generally believed that product recommendations on ecommerce sites increase conversion and average order value. But according to e-tailing group’s 16th Annual Merchant Survey, 59% of retailers don’t know what kind of conversion rates they ...

Improving View Through Rate for Product Video: 4 Hypotheses Tested

There is no lack of case studies that demonstrate video has a positive impact on conversion rates, sometimes a very dramatic improvement. (The most dramatic I’ve seen is eBags, claiming 138% increase in conversion. There’s also evidence that the ...

Top 10 Web 2.0 Activities for Ecommerce

Is social media/Web 2.0 for retail just hype or an essential part of doing business in the 21st century? The Wikipedic definition of Web 2.0 is “a second generation of services available on the World Wide Web that lets people collaborate and share ...
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