nytimes-video-in-email

How to Support Video in Email

Video in email subject lines can improve click through up to 200%. The improvement in CTR%, email creative unseen, suggests a strong general interest in multimedia in email messages. But after the open, subscribers expect to actually find the promised ...
monetizing-apis

Monetizing Commerce APIs [Video]

I recently had the opportunity to sit down with Matt McLarty of Layer 7 Technologies‘ Tech Talk Tuesday to discuss the monetization of APIs, and particularly talk about Cortex (commerce API), the first “intelligent API” for ecommerce. ...
Generation Y Online Video Personas

Video Personas – A New Approach

By Laura Ballay and Meghan Deutscher of the Elastic Path UX consulting team In recent articles, we introduced user experience personas and their benefits, explained when they are the right tool to use, and talked about the preliminary tasks that need ...

Showing Products In Context with Animated GIFs

From the Retail Email Blog‘s 2010 Design Hall of Fame comes an example of showing a product “in context” (in use) with an animated GIF image:

PRO Tips: Optimize to Reduce Product Returns

With Black Friday on its way, online retailers are bracing for more sales, but sadly, with more sales comes… more returns. Processing returns can cost a retailer anywhere from $5 to over $20 per order, and in some cases erode profit margin completely. ...
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