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3 Ecommerce Trends to Watch in 2014

With 2014 underway, here’s a sneak peek at 3 trends that are driving ecommerce’s evolution this year — topics we’ll be covering frequently on Get Elastic in the upcoming months. 1. Merchandising beyond the storefront Most ecommerce ...
pinterest

Pinterest API and Ecommerce: Will It Be A Flash in the Pin?

Pinterest’s public API launch made waves last week, with 20 partners including ecommerce brands Zappos, Wal-mart, ModCloth, Target and Wayfair on board. The novelty is newsworthy — but will interest in Pinterest wane, or is there real business ...
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The Psychology of Online Checkout [Infographic]

This week’s infographic is courtesy of VoucherCloud, rounding up a whack-o-stats on consumer behavior around purchase and checkout. Tweetables 57% of online shoppers will abandon a site after waiting 3s for page load, 80% won’t return Tweet ...

20+ Minutes of Content Marketing Tips for Ecommerce

Content marketing for ecommerce can be more challenging than for lead gen sites, but there are plenty of tactics and strategies that can attract and convert customers. I recently had the pleasure of joining Arnie Kuenn from content marketing agency Vertical ...
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Is it Time to Unscrew Your Bolt On Store?

Many brands and B2B vendors that have ventured into direct-to-consumer online selling use “bolt-on” shops to enable ecommerce, via separate domains or sub-domains, which may have their own look and feel, content, search, site features and ...
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