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Ecommerce Links: February 2015

February is the shortest month but it wasn’t short on fantastic digital marketing content! Check out our picks from around the Web. Errol Denger’s Reinventing Customer Engagement with Experience-Driven Commerce outlines a systematic methodology ...

The Top 10 Big Data Challenges [Infographic]

This week’s infographic looks at the top 10 challenges organizations face in capitalizing on Big Data, courtesy of Tata Consultancy Services. The Top 10 Big Data Challenges 1. Cutural: Getting business units to share information across organizational ...

Beyond Product Recommendations: Big Data’s Role in Personalization

If 48% of consumers spend more when their experience is personalized, it’s no wonder that 90% of marketers believe personalization is “the future” and are making it a strategic priority this year. While an ecommerce experience can be targeted by ...

5 Obsessions Every CMO Must Embrace

One trend in over the past few years which continues to impact the success of ecommerce and omnichannel companies is the rise of the tech-savvy CMO, as it’s technology that drives digital awareness, experience and action, and it’s technology ...

Why Performance Matters to Mobile Commerce [Infographic]

This week’s infographic hails from Radware, and displays why performance matters to mobile commerce. Tweetables 1 in 4 CIOs have no mobile strategy Tweet this 25% of Internet users in the US access the Internet solely through their mobile ...
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