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ecom

8 Tactics of High Converting Ecommerce Sites

If you’re looking for a New Year’s resolution, how about sharpening your CRO skills (conversion rate optimization)? Rich Page, author of Website Optimization: An Hour A Day has a new 31-day CRO video course, and is offering Get Elastic readers ...

Google To Highlight Mobile Friendly Sites in Search

In order to improve user experience for mobile searchers, Google recently announced it’s rolling out a “mobile-friendly” label to mobile search results globally over the next few weeks. How do you qualify as “mobile-friendly”? ...
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Why Consumers Showroom and Webroom [Infographics]

Last post we looked at the showrooming threat and what you can do about it. This week’s infographics cover both showrooming and webrooming, from WisePricer and Merchant Warehouse. Tweetables Over 50% of smartphone owners have researched prices ...
showrooming

The Showrooming Threat: 5 Ways to Fight Back

With 71% of US mobile users owning smartphones, hundreds of thousands of consumers are carrying the Internet in their pockets, and 81% of them use their devices in-store. While some retailers are exploring iBeacon and other in-store digital goodness, ...
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The End of Facebook Like-gating and What it Means for Marketers

The practice of “Like-gating” has been a social strategy for many brands for a handful of years, with some social marketing vendors offering their own solutions for implementing Like-our-page-to-get-access to Facebook Pages. Image credit: Jack Ashman But ...
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