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Why Google+ Matters to Ecommerce + 9 Things You Should Do About It
If you frequent tech and marketing blogs, by now you’ve heard about Google’s latest major change to search – Search Plus Your World (or SPYW, possibly pronounced as “spew”).
Google now offers a “personal results” option for logged-in Google ...
5 Reasons Why Your Gut Feel Stinks
We conversion optimization specialists are always banging the “don’t rely on your gut feel” drum, and telling you that you have to test everything or perish in a horrible pyre of mediocre KPI performance.
While it’s true that ...
Book Club 2.0: Rise of the Online Reading Group
More popular than ever, book clubs have gone digital thanks to the widespread adoption of a whole host of web tools, from Skype to Facebook, and anytime anywhere access to reading materials through ereaders and tablets.
A few recent examples:
Last week ...
A Psychotactic That Caused 3x More People to Buy a Discounted Coffee Mug
Persuasive selling is part art, part science, but 100% apart of conversion optimization. Understanding what motivates our customer is key — it’s not just about what the offer is, but how an offer is presented. Consider this little case study ...
Will the DECE Kill the Netflix Star?
If you caught last week’s post on Netflix’s dipping customer satisfaction, you may have missed a comment left by our Chief Strategy Officer, Cliff Conneighton:
There is one other factor to consider that is not widely known or discussed: A big issue ...
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