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Geolocated Personalization Test Lifts Conversion 12%

A couple weeks ago, we covered an advanced personalization tactic: geolocated weather targeting. Burton Snowboards tested geolocated weather messaging on its home page, and found an 11.6% uptick in conversion. Hat tip to Get Elastic reader Cheryl Jones ...
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3 Things CMOs Should Know About Anti-Spam Email Legislation

The July 1 deadline for CASL, Canada’s new anti-spam e-mail legislation has come and gone. If you’re not familiar with CASL, the legislation requires re-opt in for any Canadian email subscriber on a commercial mailing list. (This applies to any business, ...
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Digital to Grow to 75% of Marketing Budgets [Infographic]

The findings of an Accenture Interactive CMO survey have been remixed into an infographic, appearing on Adweek this week. In the next 5 years, digital could account for 75% of marketing budgets, with mobile accounting for more than 50%.
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Ecommerce Links: June 2014

It’s that time again – enjoy these choice cuts of ecommerce goodness from around the Web. Invesp shares examples of A/B tests that destroy myths A/B testing helped create. How do you personalize for non-anonymous (nonymous?) visitors? Kevin ...
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Ecommerce in Canada in 2014 [Infographic]

In honor of Canada day (or should I say “honour”), we’re featuring an Infographic Monday with stats on the state of Canadian commerce (via Nextopia). Click to enlarge infographic Tweetables 5-8% of all sales in Canada are made online ...
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