Latest Articles

The New Customer Journey: Commerce + Content in Context [Webinar]

I had the pleasure of teaming up with Invesp Consulting on a webinar last week: The New Customer Journey: A Convergence of Content, Context, Channels and Commerce. Check out the full session below!

The Importance of Customer Reviews [Infographic]

This week’s instalment of Infographic Friday is courtesy of Invesp Consulting on the importance of customer reviews.

What’s the Toughest to A/B Test on Ecommerce Sites?

Our friends at Wider Funnel are running an Ask Me Anything event this week.

Ecommerce Digest: August 2015

As we near the end of summer and rapidly transition into the holiday season, enjoy our choice cuts of ecommerce goodness from the month of August. There’s a lot of talk about the “store of the future” – omnichannel Nirvana, where ...

Inside the Cross-Device Purchase Journey [Infographic]

Earlier this week we examined mobile context and mobile apps vs. websites. Today’s infographic looks at the cross-device purchase journey, courtesy of Signal. Tweetables 67% of consumers move between devices when they’re shopping online. 98% ...
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