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Turning Content into Commerce: A Case Study with Pearson Education

The book publishing industry has been disrupted, disrupted and disrupted some more. Book publishers have a reputation of being dinosaurs that don’t know how to embrace digital, headed towards extinction. But HigherEd publisher Pearson has schooled ...

Are Native Apps a Bust for News and Magazines?

“I lost a lot of money, people quit, and were fired. We got nothing in return, and I hated every single moment of native apps.” This is the capsule version of why Jason Pontin, Editor in Chief and Publisher of the MIT Technology Review has ...
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UK Email Marketing Report Card [Infographic]

This week’s infographic highlights shocking results from a survey of over 1300 UK email marketers conducted by Adestra and Econsultancy. The data reveals barely-passing grades on a number of key components of email marketing. Click to enlarge infographic Tweetables 61% ...
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Why Branding Commodities Matters to Your Ecommerce Website

Your ecommerce website is a commodity. In the 90’s, simply having a website may have been a competitive advantage in your industry. Today it’s table stakes. Even with a full catalog of products, robust features and lightning page load speed, your ...
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Should You Accept Bitcoin as a Payment Method?

Bitcoin, the mysterious and (currently) volatile decentralized virtual currency that relies on cryptographic mathematics to determine its creation and trade has managed to makes its way into a number of ecommerce sites’ shopping carts as an alternative ...
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