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8yrs

Ecommerce Game Changers: A Retrospective of the Last 8 Years

As we kick off 2016, many ecommerce and marketing blogs are rounding up their predictions for the next 12 months. But in this post, I’d like to take a #tbt throwback through the last 8 years. The digital world has changed a lot during this time, ...
thumb-adobe-state-content

Five Rules for Content Marketers in 2016

From our trusted partner Adobe, Get Elastic is pleased to bring you this insightful post from Adobe’s just-released digital marketing report the “State of Content: Rules of Engagement for 2016″. It’s the most wonderful time of the year: ...
Trends_2016

ICF Interactive’s 10 for ’16: The Ins and Outs on eCommerce, the Digital Transformation, and Customer Experience Management

Fred Faulkner, Marketing Director at ICF Interactive, was recently interviewed for CMSWire’s Discussion Point: What’s on Your 2016 Digital Radar? while at Gilbane Conference. Essentially, he states that while brands will need to invest in marketing, ...
mobile-context

Cracking Mobile Commerce Myths

In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales in a recent three-month period. For some retailers, mobile accounted for as much as 40 percent. What’s more, approximately 40 percent ...
holiday shopping

4 Secrets to Reduce Holiday Returns [Infographic]

With holiday sales in full swing, retailers can expect the inevitable spike in returns. Depending on the goods being sold, return rates vary between 5% and 18%. Making the returns process transparent encourages repeat sales and builds customer loyalty. There ...
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