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Turning Content into Commerce: A Case Study with Pearson Education
The book publishing industry has been disrupted, disrupted and disrupted some more. Book publishers have a reputation of being dinosaurs that don’t know how to embrace digital, headed towards extinction. But HigherEd publisher Pearson has schooled ...
Are Native Apps a Bust for News and Magazines?
“I lost a lot of money, people quit, and were fired. We got nothing in return, and I hated every single moment of native apps.”
This is the capsule version of why Jason Pontin, Editor in Chief and Publisher of the MIT Technology Review has ...
UK Email Marketing Report Card [Infographic]
This week’s infographic highlights shocking results from a survey of over 1300 UK email marketers conducted by Adestra and Econsultancy. The data reveals barely-passing grades on a number of key components of email marketing.
Click to enlarge infographic
Tweetables
61% ...
Why Branding Commodities Matters to Your Ecommerce Website
Your ecommerce website is a commodity.
In the 90’s, simply having a website may have been a competitive advantage in your industry. Today it’s table stakes. Even with a full catalog of products, robust features and lightning page load speed, your ...
Should You Accept Bitcoin as a Payment Method?
Bitcoin, the mysterious and (currently) volatile decentralized virtual currency that relies on cryptographic mathematics to determine its creation and trade has managed to makes its way into a number of ecommerce sites’ shopping carts as an alternative ...
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