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Five Rules for Content Marketers in 2016

From our trusted partner Adobe, Get Elastic is pleased to bring you this insightful post from Adobe’s just-released digital marketing report the “State of Content: Rules of Engagement for 2016″. It’s the most wonderful time of the year: ...
Trends_2016

ICF Interactive’s 10 for ’16: The Ins and Outs on eCommerce, the Digital Transformation, and Customer Experience Management

Fred Faulkner, Marketing Director at ICF Interactive, was recently interviewed for CMSWire’s Discussion Point: What’s on Your 2016 Digital Radar? while at Gilbane Conference. Essentially, he states that while brands will need to invest in marketing, ...
mobile-context

Cracking Mobile Commerce Myths

In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales in a recent three-month period. For some retailers, mobile accounted for as much as 40 percent. What’s more, approximately 40 percent ...
holiday shopping

4 Secrets to Reduce Holiday Returns [Infographic]

With holiday sales in full swing, retailers can expect the inevitable spike in returns. Depending on the goods being sold, return rates vary between 5% and 18%. Making the returns process transparent encourages repeat sales and builds customer loyalty. There ...
The Future of Commerce

We Need to Talk: Critical Commerce Conversations To Have Today With Your C-Suite

Consumer technology, and in particular mobile, has tipped the scales of power in the favor of consumers. Researchers are now calling this trend the “Age of the Consumer”. This has resulted in more and more organizations looking to implement ...
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