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integrated-tech

The Pitfalls of Standalone Personalization Strategy

According to research by Econsultancy and RedEye, upwards of 50% of marketers’ personalization strategies are “standalone,” using only on-site data to target content and offers, as opposed to being integrated with data from other digital ...
leapfrog

Don’t Follow Ecommerce Trends, Leapfrog Them

I’m frequently asked “what are the big trends in ecommerce?” And I can riff off several from omnichannel to social, Big Data to content + commerce. But there’s a problem with trends. Many are born to die. And trends that have ...
pinterest-logo

2015 Pinterest Stats [Infographic]

Pinterest’s Buyable Pins announcement has bigger implications for ecommerce than just more sales from one particular social network. Pinterest is paving the way for many more off-site selling opportunities that, rather than merely redirect visitors ...
buyable-pins

Buyable Pins and the Future of Ecommerce

The social commerce buzz this week? Pinterest has announced that Buyable Pins are coming later this month, launching with select retailers. Unlike Twitter and Facebook’s respective Buy Buttons, pinners will be able to purchase without leaving Pinterest ...
links6

Choice Ecommerce Links: May 2015

May came and May went, here are some must-read articles of-the-month to check out if you missed them. Is your marketing “fat, sick and nearly dead?” Join our CMO Matt Dion over at Huffington Post as he walks you through is 7-step master marketing ...
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