bolts

Is it Time to Unscrew Your Bolt On Store?

Many brands and B2B vendors that have ventured into direct-to-consumer online selling use “bolt-on” shops to enable ecommerce, via separate domains or sub-domains, which may have their own look and feel, content, search, site features and ...
smart-TV

Is Responsive Design Smart For Smart TV?

We talk a lot here on Get Elastic about responsive design for tablets and smartphones — but what about scaling up to Smart TV? is t-commerce realistic? And if so, is responsive design the right approach to scaling up? TV is not the first screen Some ...
online-video

What Consumers Want from Product Video [Infographic]

This week’s infographic comes from Invodo, examining what customers desire from product video vs. what ecommerce sites deliver. Retailers cite product video increases purchases by 40% Tweet this 71% of consumers say video is the best way to ...
laptop

Beyond Blogging: 13 Content Marketing Opportunities for Ecommerce

Remember when business blogging was really big? You know, 2007-ish, before Twitter, Facebook, Pinterest and Instagram came and stole all that consumer attention span. The death of Google Reader may just be one more signal that blogging is passe, at least ...
camera-phone

13 Ways to Use Vine for Ecommerce [Or Instagram Video!]

In 6 short months, the 6-second short video app Vine has grown to 13 million users (and spurred a competing product from Instagram that launched last week). And like the social shiny objects Twitter, Facebook, Youtube and Pinterest, marketers see value ...
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