Webinar Recap: Ecommerce Innovations

This month’s webinar with Jason Billingsley covered various areas packed with examples from real online retailers. You can catch the ecommerce innovation webinar on-demand. Or, you can flip through some of the examples, see the live sites and catch ...
Generation Y Online Video Personas

Video Personas – A New Approach

By Laura Ballay and Meghan Deutscher of the Elastic Path UX consulting team In recent articles, we introduced user experience personas and their benefits, explained when they are the right tool to use, and talked about the preliminary tasks that need ...

PRO Tips: Optimize to Reduce Product Returns

With Black Friday on its way, online retailers are bracing for more sales, but sadly, with more sales comes… more returns. Processing returns can cost a retailer anywhere from $5 to over $20 per order, and in some cases erode profit margin completely. ...

Facebook Ads Deconstructed: 11 Tips for Marketers

Thinking about running a Facebook advertising campaign? It helps to pick apart what advertisers are already doing. Today we’ll examine several campaigns of online retailers from ad copy and design to landing page and boil them down to 11 tips for ...

What Makes Them Click? 7 Business Questions Answered With In-Page Analytics

Google Analytics has just released a new feature called In-Page Analytics. The major advancement In-Page offers is the ability to view page statistics as you navigate your site (rather than through pages of links under your Content menu). You can see ...
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