5 Heavenly Acts of Righteousness for Video SEO

This post is a follow up of the 7 Deadly Sins of Video SEO. If you missed it, please check it out. To recap, video thumbnails are appearing more and more in Google’s “Universal” or blended search results. Not only that, people search ...

7 Deadly Sins of Video SEO

Video content on ecommerce sites has helped many retailers improve their conversion rates, reduce returns, improve customer satisfaction and loyalty. Video can also attract more search engine traffic, thanks to Google’s Universal Search, which mixes ...

Beef Up Your Site Search With How-To Videos

A couple weeks ago, I posted on 22 features for site search nirvana. We can add one more to this list. Staples.com is leveraging “how to” buying guides at the top of search results for its most popular terms, like “paper:” This ...

Improving View Through Rate for Product Video: 4 Hypotheses Tested

There is no lack of case studies that demonstrate video has a positive impact on conversion rates, sometimes a very dramatic improvement. (The most dramatic I’ve seen is eBags, claiming 138% increase in conversion. There’s also evidence that the ...

Add An RSS or Twitter Feed to Your Product Detail Pages

Want your Twitter feed to show up on your product detail pages? How about adding related videos from YouTube? Recently, I was shopping on Skateboard.com when I discovered that the site doesn’t only offer related products on its product detail pages, ...
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