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Is Netflix in Trouble for 2012?

It was a rough year for Netflix. The handling of its pricing and rebranding of its DVD service has landed the ‘Flix on several “worst of 2011” lists and sent 800,000 paying members packing. Perhaps its timing couldn’t be worse. With Amazon, iTunes, ...
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6 Tech Trends to Watch in 2012

Happy New Year, Get Elastic readers! As we enter 2012 and get back to work, here are 6 tech trends impacting digital commerce that should garner plenty of attention in the upcoming year. 1. The ‘Internet of Things’ comes of age While we haven’t ...
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Ecommerce Links: December 2011

Well it’s the end of the month and the end of the year — so Happy New Year to you from all of us at Elastic Path, wishing you peace, joy, love and sales for 2012. To wrap up the year, here are some fab ecommerce blog posts from around the ...
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Best of Get Elastic: 2011

Another year has come to an end, and 2011 will surely be one to remember. From Google’s algorithm changes to the loss of some search referral data, the launch of Google Plus and the +1 button (hey, there was a lot of news from Google) to the loss ...
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Why Engagement Matters Most In Digital Commerce

Much of online retailing revolves around the idea of a slippery funnel designed to push visitors as quickly as possible towards conversion. It’s a transaction paradigm that heavily influences how we practice and measure successful ecommerce. But ...
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