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rules-of-thumb

Mobile Content in Context: Rules of Responsive Experience

With Apple Watch’s launch last week, marketers are paying attention to what they can do with the wearable. While QVC wasted no time in developing its own Apple Watch features, ready to launch when the smartwatch does, it smartly stuck to the context ...
personalizathumb

The Business Case for Personalization [Infographic]

This week’s infographic feature hails from Monetate, presenting the business case for personalization. Tweetables 75% of US consumers like it when brands send them personalized messages & offers Tweet this 73% of US consumers like to buy ...
exp-driven-commerce-1

Experience-Driven Commerce: A Paradigm Shift in Digital Sales and Engagement

It’s Partner Thursday! Today’s post is contributed by ICF Interactive, a full-service interactive marketing agency that guides brands through informed strategy, inspired design, and technical know-how. Forget most of what you already know ...

4 Smartwatch Commerce Apps to Watch

With Apple’s Spring Forward event happening today, it’s no secret Apple Watch is on the menu. The latest Apple product joins Pebble and Samsung’s smartwatches and Google Glass as pairable-wearables to mobile apps. But are smartwatch ...
cust-retent

Customer Acquisition vs Retention [Infographic]

This week’s infographic hones in on customer acquisition vs. retention, courtesy of Invesp Consulting. Tweetables 44% of companies have a greater focus on customer acquisition vs 18% that focus on retention Tweet this Only 40% of companies ...
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