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A/B Testing the Untestable in Checkout

92% of merchants participating in the e-tailing group’s 16th Annual Merchant Survey ranked A/B, multi-variate or other usability testing as most or somewhat important merchandising tactic for customer retention (second only to web analytics). While ...
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The State of Mobile Commerce [Infographic]

This week’s infographic comes from Etail East, examining the mobile commerce landscape in 2014. Tweetables Less than 42% of retailers have mobile marketing strategies in place Tweet this Only 38% of retailers have seen measureable success from ...
mobile-cart

Avoid This Mobile Checkout Mistake

What’s the biggest mistake I see among online retailers’ mobile sites? “Invisible” guest checkout. That’s guest checkout that exists, but is buried so far, it’s too easy to miss. Why hiding guest checkout is terrible, ...
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Ecommerce Links: August 2014

To wrap up August, enjoy these informative ecommerce related articles from around the Web. Smart Insights shares 10 tips to create an effective Cart Recovery Programme. Think going responsive is a silver bullet for raising mobile conversion? Marketing ...
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13 xkcd Comics for Ecommerce Professionals

Get Elastic is on vacation this week, so in lieu of articles, enjoy this collection of xkcd comics that poke a little fun at our industry. (Click comics to view their original posts) Understanding star reviews Online package tracking Download our app! Mobile ...
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