Latest Articles

7 Ways to Design Home Pages Without Rotating Banners

Last week we trashed the trend of using rotating banners on home pages. You may recall, roughly half of top online retailers use them despite how despised they are by conversion optimization and usability testing experts. But if you don’t use a ...
tablet-commerce

The Tablet Commerce Barometer [Infographic]

This week’s infographic focuses on tablet commerce, courtesy of ContentSquare. Click to enlarge infographic Tweetables The avg tablet page is 11K pixels high, 3x larger than desktop pages Tweet this The avg tablet page loads in 10s vs 6s for ...
call-to-action

Ecommerce Trend: Persuasive Calls to Action

Rule #1 of Web usability = “don’t make me think.” But when it comes to persuasion, making users think twice is worth breaking rules for. Instead of “No, thanks” as the opt-out call-to-action, these sites are communicating ...
wireframe

47% of Ecommerce Sites Commit This Usability SNAFU

Despite its condemnation by conversion optimizations at conference after conference, merchandisers and Web designers love, love, love their home page carousels. “At the recent Conversion Conference in Chicago, about 25% of the speakers mentioned carousels ...
bitcoin-info

What’s Bitcoin’s Place In Retail? [Infographic]

Is Bitcoin ‘fad or rad’? Can the 25,000+ merchants that accept it be wrong? Intuit covers the state of the Bitcoin nation, along with its tax implication (rhyme not intended). Click to enlarge infographic
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