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API-liate Ecommerce

Much of the cool, new ways ecommerce sites mesh with social and mobile is thanks to APIs, or Application Programming Interfaces which allow applications to communicate with each other, share data and perform various functions. For example, pulling Pinterest ...
blendtec

Twitter and Facebook Commerce: Will It Blend?

Last week was a hot one, with Twitter announcing its acquisition of cross-channel promotions startup CardSpring, and Facebook testing a “Buy” button, joining Twitter who launched the same feature last month. The CardSpring deal is just a deal for ...

How Data Impacts the Path to Purchase [Infographic]

This week’s infographic from Baynote outlines how data influences the customer journey from discovery, to research / purchase intent, to checkout, post-purch and beyond. Click to enlarge infographic Tweetables 89% of consumers use search engines ...
shopvideo

Shoppable Video: Hit or Miss?

Shoppable video isn’t new (Get Elastic first covered Youtube’s efforts to support click-to-buy for brands in January, 2009). And despite its potential pros, only a handful of brands and online retailers have experimented with it. So is shoppable ...
personas-tstk

4 Ways to Collect More Customer Information

Required for effective personalization is knowing thy visitor. You can infer intent by referral campaigns and keywords, on-site searches, site navigation, wishlist activity and cart contents. Or segment customers based on profile information, device ...
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