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Transforming the Digital Experience for Luxury Brands

The digital world uses plenty of metaphors. For example, your computer’s “desktop,” “dock,” “windows” and “tabs,” or your iPhone’s “lightning connector.” The “online catalog” ...

Experience-Driven Commerce: Elastic Path Edition for Adobe Experience Manager

It’s my pleasure to announce our new flagship ecommerce suite – Elastic Path Edition for Adobe Experience Manager. This breakthrough product represents a radically new way to engineer an ecommerce platform, and is the very first enterprise ...
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How to Get More Facebook Likes [Infographic]

“We have enough Facebook likes” — said no marketer ever. KISSmetrics has compiled some stats that show what the data reveals about what gets the most Like love on the world’s biggest social network (via SmartInsights). Click to ...
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We Tried That…And It Didn’t Work

Unfortunately, this is a phrase that has killed many could-be great marketing activities. It happens with advertising channels: “We tried PPC, it didn’t work.” It happens with customer experience channels: “We tried a mobile app, it ...
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Ecommerce Links: February 2014

2014 is moving fast…keep up with ecommerce trends with our monthly link feature. February was a short month but not short on great content! In Facebook news, you can now put new call-to-action buttons in posts, Shop Now, Learn More, Sign Up, Book ...
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