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weather-app

Why Weather-Driven Personalization is Hot Hot Hot

An estimated $3 trillion worth of private sector business is driven by the weather, and thanks to climate change, the traditional four-season model is not a reliable predictor of sales. The good news is big data can forecast weather-dependent product ...
geotarget

3 Untypical Ways Brands Use Geographic Personalization

We know about the conventional ways of geotargeting – directing customers to localized e-stores, showing the right language, currency and shipping options, serving the right catalog for a given zipcode, etc. But what about the quirky and creative ways ...
irce

We’re Giving Away Bluetooth Speakers at IRCE

There’s no doubt that we’re in the age of the ‘digital’ retailer. Forrester Research estimates that by 2017, half of all retail transactions — approximately US$900-million of the US$1.8-trillion retail market — will be influenced by digital ...

The Future of Retail [Infographic]

This week’s infographic Friday feature comes from WalkerSands, based on their Future of Retail study. Tweetables 62% of consumers say they shop online at least once per month Tweet this 1 in 10 consumers would spend more than $1K online without ...
customer-loyalty-personalization

She Loves Me, She Loves Me Not: Personalization, Loyalty and Ecommerce

This post is contributed to GetElastic by Kevin Lindsay from the Adobe Digital Marketing Blog (and if you like Get Elastic, we highly recommend you head over and subscribe to the Adobe blog!) You can follow Kevin @kevinlindsay) Last week I talked about ...
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