Latest Articles

The State of Digital Marketing in 2015 [Infographic]

This week’s infographic dissects the state of digital marketing in 2015, from device usage, to customer lifecycle to digital marketing management. Courtesy of SmartInsights. Tweetables 80% of Internet users own a smartphone Tweet this 37% of ...
foot-traffic

The Head to Toe View of the Customer

We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in ...
beacon

3 Beacon Trends to Watch in 2015

Mobile is not just another access point for your online business, it’s an in-store shopping aid. According to SapientNitro, 53% of consumers prefer shopping in-store vs other channels. 81% of these shoppers want to interact with their phones in-store, ...
phygital

How Retailers Can Meet Omnichannel Expectations [Infographic]

Are you ready to get phygital? The term means what you think, phygital marketing spans the digital and physical world. Consumers are armed with the Web-in-their-pocket and are actively researching, showrooming and discovering brands and products through ...
email-context

Contextual Email Marketing: The Age of the Real-Time Inbox

Time limited coupon codes, promoted deals of the day, loyalty program events, new product launches – these are staples in retail email campaigns. But email response is strongly determined by relevance, and there’s no better way to become irrelevant ...
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