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trends

Key Digital Trends for B2B and B2C Marketers in 2014 [Infographic]

What are the most exciting opportunities for digital marketers this year? Content marketing, customer experience and mobile shine. Check out the results from Econsultancy and Adobe’s 2014 Digital Trends Briefing.
big-data

4 Big Ways Big Data Will Transform Ecommerce

Among other creepy things Facebook knows about you, the beloved social network can predict when you’re relationship status is about to change from single to…not single. Based on heaps of data from 2010-2013, it recognized a pattern that timeline ...
olyr

Achieving Brand Gold at the Olympics

With the 2014 Sochi Olympic Winter Games in full swing, it’s interesting to note how the global and temporal nature of the Olympics brings with it both risks and rewards for brands sponsoring or leveraging the event. Running the Online Olympic Store Four ...
chief-techmarketing

Marketing + IT = Chief Marketing Technology Officer [Infographic]

What better way to bridge the CMO / CIO divide than to combine them? The Chief Marketing Technology Officer is a hybrid executive that’s business savvy with a solid analytical and technical background. It’s the CMTO that can lead a business ...
disco-ball

3 Safeguards Against Shiny Object Failure

There’s no doubt about it – we’re a culture that multi-screens. Nielsen research found 88% of people with smartphones and 86% with tablets use them while watching TV. For television networks, that means a big opportunity for second-screen app experiences, ...
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