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Does Price Influence Cart Abandonment? You Better Believe It
Averages often shroud insights, which is why we should always apply segmentation to our data analysis. A fantastic example of this is recent findings by by Seewhy, which analyzed 264,631 abandoned carts and found a very strong relationship between the ...
17 Styles of Twitter Updates for Online Retailers
What makes a good tweet?
That’s the million-follower question. It’s tough to know exactly what your Twitter audience wants to hear from you, what will make them unfollow, what will make them retweet or @reply, and what will make them buy. ...
5 Fascinating Mobile Gaming Facts
The widespread adoption of iOS and Android devices has led to massive changes in the retail portable game category. With smartphone and tablet sales on the rise, game app downloads hugely popular, and cloud gaming poised to take off, the future of mobile ...
Improve Your Site’s iPad Usability in 1 Simple Step
Tap is the gesture that replaces the click, but unlike a pointer mouse that has pretty good accuracy, our fingers can often activate the wrong thing. And when things are difficult to activate, a user can give up.
Jakob Nielsen’s research on iPad ...
Are You Giving Customers First World Problems?
A dear friend of mine left the comforts of Canada a few years ago to take up life on African soil, and I enjoy following her adventures and experiences through her blog. One of her posts titled Finally Some Good Customer Service? got me thinking about ...
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