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beacons

The State of Beacons in Retail 2014 [Infographic]

Elastic Path is at Shop.org this week! Come check us out at Booth 739 and ask us about iBeacons, contextual commerce, shopping APIs or any other question about our ecommerce solutions. We’re also giving away a sweet pair of Bose headphones, so please ...
vagisoft-hoodie

How Betabrand Nails Product Page Storytelling (And So Can You)

Forbes recently ran an article Storytelling: A Brave New World Of Commerce, highlighting the benefits of storytelling for online retailers and brands selling direct, and the reasons why most fail to leverage it. In today’s marketplace, consumers are ...
ed-pub

3 Trends Transforming Education Publishing

Digital commerce touches a number of industries beyond online retail, and exciting things are happening in the publishing world, particularly education publishing. As digital invades the classroom, education publishers are looking more and more like tech ...
evolution-of-shopping

How People Buy: The Evolution of Consumer Purchasing [Infographic]

This week’s infographic comes from Hubspot, and timelines how the US consumer has bought, from 1900 to today – the “evolution of consumer purchasing.” How should your digital commerce strategy change to keep pace with the changing ...
storybook

Storytelling Through the Category Page

When you think of storytelling in an online store, what comes to mind? Product page copy? Embedded video? Blogs? Look-books? Certainly not on the utilitarian category page… But I found a fantastic example of storytelling right in the category results ...
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