Latest Articles
video

9 Types and 6 Tips for Vine Video Marketing

A few years back, I posted 17 styles of Twitter updates for online retailers, from branding to customer care to “transactional” tweets. Absent from that list (because it didn’t exist) was micro-video from Vine and Instagram. The micro-video ...
cross-selling

Are Your Cross-sells Killing Conversion?

It’s generally believed that product recommendations on ecommerce sites increase conversion and average order value. But according to e-tailing group’s 16th Annual Merchant Survey, 59% of retailers don’t know what kind of conversion rates they ...

10 Ways to Use Psychology to Convert Customers [Infographic]

This week’s featured infographic examines the psychology of conversion optimization, from pricing to verbiage to segmentation. Via Helpscout
email-unsubscribe

3 Ways to Handle Email Unsubscribe

Nobody likes to cut an email subscriber loose, but when someone wants to go…you gotta let ‘em go. But it doesn’t mean the customer relationship is over. Some email defectors may simply just want to reduce their inbox clutter. A common ...
cut-coupons

Own Your Code: 10 Ways to Prevent Coupon Abuse

For many online retailers, a world without coupon codes and promotions is unimaginable. Unless you have a brand unaffected by Amazon, coupons are likely part of your merchandising toolkit. As we’ve covered on Get Elastic in the past, coupon codes ...
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