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Choice Ecommerce Links: May 2014

Once again – our month-end roundup of ecommerce linky goodness. Enjoy these picks from May. “eCommerce is growing – but physical retail is far from doomed” says Forrester’s Sucharita Mulpuru. Find out why on the Forrester ...
coupons

The Value of Coupons in Digital Marketing [Infographic]

This week’s infographic is courtesy of VoucherCloud, and looks at the popularity of online coupons, who’s using them and why. Click here to view original, full size infographic Tweetables Online coupon use rose from 16% in 2010 to 29% ...
in-store-mobile

How Walmart Uses Receipts to Personalize Mobile Marketing

While e-receipts and retail loyalty card programs have been around for years, few have made the move to mobile. Last week, Walmart rolled out a new twist on the e-receipt, giving customers the option to save them to their mobile applications. Rather than ...

How to Psychologically Segment Customers By Persona Baiting

A question came up at a recent local Adobe roundtable event on personalization: How can you psychographically segement a customer without knowing anything else about them? This is a topic we covered a few years ago on GetElastic, and is worth revisiting. ...
girl-in-store

Cross-Channel Personalization [Infographic]

To continue our personalization theme this week, check out this infographic discovered via Retail Touchpoints on cross-channel personalization. Wanna see this super-sized? Click to zoom Tweetables 73% of customers prefer personalized shopping experiences ...
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