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chief-techmarketing

Marketing + IT = Chief Marketing Technology Officer [Infographic]

What better way to bridge the CMO / CIO divide than to combine them? The Chief Marketing Technology Officer is a hybrid executive that’s business savvy with a solid analytical and technical background. It’s the CMTO that can lead a business ...
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3 Safeguards Against Shiny Object Failure

There’s no doubt about it – we’re a culture that multi-screens. Nielsen research found 88% of people with smartphones and 86% with tablets use them while watching TV. For television networks, that means a big opportunity for second-screen app experiences, ...
at

Integrated Marketing as a Strategic Priority

Word on the street’s Twitter has a new advertising product that enables marketers to promote Tweets to individual email addresses and Twitter IDs stored in their own CRM databases. Advertisers can even get more granular and target users who are ...
charting-a-digital-course

Charting Digital Success in 2014

Today’s blog post is brought to you from Elastic Path VP of Marketing, Matt Dion. With 2014 just begun and the digital revolution in full swing, it’s a good time to look back over the tremendous amount of change that has taken place in the industry ...

Who’s Using Social Login? [Infographic]

Social login offers a low-friction way to create accounts with websites, and enables ecommerce sites to do personalize the web experience. Who are the major players? Gigya shares its updated data on social login’s adoption across different types ...
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