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Ecommerce Link Digest: November 2011
November was a big month for online retail, with Cyber Monday emerging as the highest day for online shopping, new records set for mobile commerce and the introduction of Google+ pages for businesses and brands. (I’ve also seen more facial hair ...
Testing the Untestable: An SEO Title Tag Experiment
Words matter. It’s proven that your choice of verbiage can dramatically impact your email open rates, paid search click through rates and landing page conversions. Marketers spend thousands of hours and dollars testing and tweaking text to find out ...
How to Reengage Inactive Email Subscribers
Inactive email subscribers. The ones that you mail, mail and mail again for months or years, and never an open, never a click. Removing them can help your sender reputation, as too many inactives can be a flag to ISPs and hurt your overall delivery percentage. ...
50+ Stats About Cyber Monday 2011
Coined in 2005 by the online arm of the National Retail Federation, Shop.org, Cyber Monday is now a household name. The Monday after Thanksgiving is the unofficial kickoff of the online shopping season (though trends http://pulse.chasepaymentech.com./ ...
Guide to Link Building for Ecommerce
Link building is critical to SEO, but tougher for commercial sites than for blogs and other content sites. Not only is it difficult to attract links directly to product pages, product pages can disappear when products sell out – along with their ...
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