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Behavioral Targeting: A Guide To Remarketing Strategy
As discussed on Get Elastic last week, behavioral targeting is the new wave of online advertising. A form of behavioral targeting called “remarketing” is close cousin to paid search and email marketing, with the bonus of only reaching people ...
One Size Does Not Fit All in a Digital World
As mentioned in our Monday post, digital disruption is occurring in gaming, video, music, and numerous other verticals. Rapid consumer adoption of service-enabled devices like smartphones and tablets connected to the Internet has led to a crop of innovative ...
Social Link Building: The Latest Fashion in SEO
Back links have always been an important part of SEO, but the type of links that influence search engine rankings have changed over the years.
Links from topically relevant and authoritative sites serve as signals of quality for the content they point ...
6 Last Minute Ideas for Improving Holiday Conversions
Your holiday merchandising is set, your developers are in a deep code freeze and all your marketing campaign creative is in. Your sales are already picking up, is it too late to tweak your website for maximum conversions this season? No!
Here are 7 eleventh ...
Digital Disruption Is Happening, Get Ready To Adapt!
In 2010, 43% of American adults owned more than 3 devices connected to the Internet, according to Forrester Research’s North American Technographics Consumer Technology Survey. Connected devices include things like game consoles, laptops, tablets, and ...
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