http://www.getelastic.com/patagonia-referrals/ #1 Subscribed Ecommerce Blog Sat, 20 Mar 2010 12:51:26 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.getelastic.com/patagonia-referrals/comment-page-1/#comment-17425 Manufacturer Advantages In Direct-To-Consumer Selling | Get Elastic Thu, 22 Oct 2009 20:27:22 +0000 http://www.getelastic.com/?p=2304#comment-17425 [...] on your site, or you may only sell that SKU through retail partners. Patagonia has the ability to check its partners’ store inventory and redirect the customer to the retailer for purchase which is win-win-win for customer, [...] [...] on your site, or you may only sell that SKU through retail partners. Patagonia has the ability to check its partners’ store inventory and redirect the customer to the retailer for purchase which is win-win-win for customer, [...]

]]> http://www.getelastic.com/patagonia-referrals/comment-page-1/#comment-17423 eCommerce Consulting Wed, 14 Jan 2009 13:53:55 +0000 http://www.getelastic.com/?p=2304#comment-17423 This is a great example of how manufacturers can cooperate with retailers selling online. Having to compete with suppliers is a VERY touchy subject with many online retailers. As the market continues to tighten and more manufacturers and distributors look for new methods of generating revenue, many of them that have been "on the fence" about selling directly online are going to dive in with the allure of expanding their revenue channel with lower costs and higher margin. Let this be an example of a solution that might be amicable for both parties. This is a great example of how manufacturers can cooperate with retailers selling online. Having to compete with suppliers is a VERY touchy subject with many online retailers. As the market continues to tighten and more manufacturers and distributors look for new methods of generating revenue, many of them that have been “on the fence” about selling directly online are going to dive in with the allure of expanding their revenue channel with lower costs and higher margin. Let this be an example of a solution that might be amicable for both parties.

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