Last week we shared some wacky cart button shapes, based on Bryan Eisenberg’s tip that unusual call-to-action buttons can improve conversion.
This week I came across a site that uses a very creative tactic with its cart button, which I have never seen before. ChristianBook.com includes the percentage discount right on the call-to-action button:
This is very persuasive on a product page:
Each product’s button reflects the discount off list price, and is proudly displayed in category results:
And cross-sell suggestions:
This takes some serious custom programming, but it likely has a powerful impact on conversion. Are you taking notes, Amazon?
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Hm… does the discount change dynamically as we enter the bigger number in the quantity box? That would be awesome and noteworthy feature
I think it might have impact on conversion, but did anybody actulay tried it, or know any more reaserch data about it?
looks a bit the same as Google checkout promotional badges
http://googlecheckout.blogspot.com/2009/10/new-and-easy-way-to-offer-google.html
That is nice and even this is the first time for mr to see such a add to cart button wiht the discount tags. Thanks for sharing. Very usefull one & a good idea to implement.
usefull idea and good for the business -)
Never before seen such a cart button, it very creative.
It’s good for the business!
Product page on our website have the discount information below.For example,http://www.baghow.com/lv-handbags-classical-check/1769-lv-damier-graphite-canvas-jorn-n95038.html.We do not know how effective this kind?
For example,http://www.baghow.com/lv-handbags-classical-check/1769-lv-damier-graphite-canvas-jorn-n95038.html
It is very nice.Thanks for sharing these helful informations