Comments on: Persistent Shopping Carts vs. Perpetual Shopping Carts

By: Linda Bustos

Linda Bustos — Fri, 15 Jan 2010 15:46:18 +0000

Yes I agree about customers using the cart as a wishlist – but I can’t blame them when the wishlist requires registration before hand. I never use wishlists except on Amazon who keeps me logged in indefinitely.

By: Ted

Ted — Thu, 14 Jan 2010 17:32:18 +0000

I like some level of persistence, but not “forever.” It makes sense to keep items in my cart for a week or two or maybe three, while I am researching options and may be back shortly to complete my order. Any longer than that, and the customer is really using the cart as a wish list (which should be a separate feature), or has forgotten about it and moved on. I like sites (I believe Ann Taylor is one) that keep items in your cart for a limited time, then empty it so you don’t accidentally order stuff you didn’t intend to, months later.

By: Cart Abandonment: The Case for Christmas Cookies | Get Elastic

Cart Abandonment: The Case for Christmas Cookies | Get Elastic — Fri, 27 Nov 2009 17:58:33 +0000

[...] sure you’re leaving persistent cookies for Santa customers that hold contents in the cart, and you’ll want to set these cookies to [...]

By: When Web Developers Don’t Consider Usability | Get Elastic

When Web Developers Don’t Consider Usability | Get Elastic — Tue, 04 Aug 2009 17:35:18 +0000

[...] Essentially Brian asks what is the best way to save the contents of a shopping cart so if a customer leaves the site, the customer can pick up where he/she left off without requiring registration to add products or access the cart (otherwise known as a “persistent shopping cart.”) [...]

By: Targeted Selling Webinar Recap | Get Elastic

Targeted Selling Webinar Recap | Get Elastic — Wed, 29 Jul 2009 16:21:50 +0000

[...] you have viewed or purchased previously, and merchandises the site accordingly. It also uses a persistent shopping cart, keeping contents in your cart indefinitely until you [...]

By: Linda Bustos

Linda Bustos — Thu, 02 Jul 2009 15:03:22 +0000

@Steven, actually the perpetual cart runs on the web site as you browse but doesn’t necessarily run through the checkout process, as observed in the checkout report. As per the report, conversion was lower when the total appeared through the checkout process, which many retailers will strip out the navigation links to get the customer through without distraction. Perhaps showing the cart total throughout was another distraction.

By: Steven

Steven — Thu, 02 Jul 2009 11:55:17 +0000

Didn’t you guys do a post on why having a perpetual shopping cart leads to decreased sales?

http://www.getelastic.com/ecommerce-checkout-report/cart-total-visibility/

By: Requirements Diligence: The Cornerstone to eCommerce Project Succes | Get Elastic

Wed, 01 Jul 2009 10:56:25 +0000

[...] Cart/checkout functionality– persistent cart [...]

By: Garcia

Garcia — Wed, 01 Jul 2009 07:14:12 +0000

Persistent shopping cart for users, which are not so savy, can be very disturbing. I am not surprised that perpetual shopping carts are more effective.

By: GET INFORMED

GET INFORMED — Wed, 01 Jul 2009 06:13:24 +0000

sorry for that, may be good