Now I’m checking the Offermatica tool for personalisation. I’m interested in applications of such tools.

Re 29 minutes vs. the typical 60 minutes, our rationale is pretty simple. We believe everyone is totally swamped! That said, it’s often difficult to steal an hour for webinars. But 29 minutes, that seems less daunting.

The goal of every 29-minute webinar is to provide quick educational snippets, or teasers if you will. We want to help e-marketers think differently. We want to introduce them to some great partners, like Elastic Path for example! I hope you noticed I’ll be speaking with Jason on March 6. And then we’ve got one planned with CoreMetrics on March 25…and so on.

So even though we are a proud vendor of web personalization technology (oops I mean “a leader in providing on-demand solutions for personalization, persuasion and conversion”), we don’t want to have personalization be the full theme of every webinar. We want to touch on the many channels, strategies and tactics that impact conversion.

For this particular webinar, we wanted to really focus on the online customer experience… specifically how conversion is a result of how customer behaviors are met and responded to.

All this said, your valued input will be included in our post-mortem. Thanks so much and have a great day!

I understand what you’re saying, and yes, there’s more to personalization once you’ve gathered more customer information. Many people associate personalization with recommendation engine/cross selling like Amazon’s “things you might like” based on information voluntarily provided through a registration form, purchase, survey etc.

Sitebrand chose to focus on delivering experiences that feel personalized upon a customer’s first visit, with no other information than what you can extract with geoIP and keyword referral recognition. Sometimes that’s all you have to work with. And kicking off the customer experience with your site with some level of reinforcement/relevance can influence a customer to stick around and eventually share more personal information with you.

Your feedback is valuable, Bob. It reminds us presenters, bloggers, copywriters etc. that clarity is important and sometimes it is an attendee/reader’s first encounter with a topic.

I have to say, though, 29 minutes is not a lot of time to cover much ground. It’s a luxury to have some time at the end for attendee Q/A to clarify terms and definitions