Comments on: Cross-Website Personalization: Will It Happen? http://www.getelastic.com/personalization-future/ #1 Subscribed Ecommerce Blog Thu, 11 Mar 2010 17:09:55 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Xavier Casanova http://www.getelastic.com/personalization-future/comment-page-1/#comment-18245 Xavier Casanova Thu, 02 Apr 2009 05:06:22 +0000 http://www.getelastic.com/?p=3330#comment-18245 @Dan I don't think Google analytics is indicative of anything because the data shared for their benchmarking is anonymized. By the way Fireclick had the first data benchmarking service in 2003 (the Fireclick Index http://index.fireclick.com), and I remember at the time that retailers would only participate under the condition that their names would not be revealed as part of the index. Goes to show how paranoid companies can be. That was 2003 however and things might have changed. @Dan

I don’t think Google analytics is indicative of anything because the data shared for their benchmarking is anonymized.

By the way Fireclick had the first data benchmarking service in 2003 (the Fireclick Index http://index.fireclick.com), and I remember at the time that retailers would only participate under the condition that their names would not be revealed as part of the index. Goes to show how paranoid companies can be. That was 2003 however and things might have changed.

]]> By: Drew http://www.getelastic.com/personalization-future/comment-page-1/#comment-18243 Drew Wed, 01 Apr 2009 19:07:30 +0000 http://www.getelastic.com/?p=3330#comment-18243 This sounds a lot like the beginning of a semantic web. However, as good as consolidating online identity across multiple sites sounds to me, I think the security issues are a huge deal for me. Not just for identity theft but for spamming potential as well. This sounds a lot like the beginning of a semantic web. However, as good as consolidating online identity across multiple sites sounds to me, I think the security issues are a huge deal for me. Not just for identity theft but for spamming potential as well.

]]> By: dan barker http://www.getelastic.com/personalization-future/comment-page-1/#comment-18241 dan barker Tue, 31 Mar 2009 09:04:39 +0000 http://www.getelastic.com/?p=3330#comment-18241 @Xavier: "This is a big idea - though I am not sure retailers would agree to sharing data, with anyone. Sure, they’d agree to using a data from others, but not giving away their data." Google analytics? :) @Xavier:

“This is a big idea – though I am not sure retailers would agree to sharing data, with anyone. Sure, they’d agree to using a data from others, but not giving away their data.”

Google analytics? :)

]]> By: Xavier Casanova http://www.getelastic.com/personalization-future/comment-page-1/#comment-18239 Xavier Casanova Tue, 31 Mar 2009 07:01:49 +0000 http://www.getelastic.com/?p=3330#comment-18239 This is a big idea - though I am not sure retailers would agree to sharing data, with anyone. Sure, they'd agree to using a data from others, but not giving away their data. Unless... (this is pure speculation) a) A big retailer drives this (like Amazon) b) Someone/some company figures out a way to price this type of information and create a market where information can be sold and purchased. The equivalent of Jigsaw but on a much bigger scale. Exciting stuff. This is a big idea – though I am not sure retailers would agree to sharing data, with anyone. Sure, they’d agree to using a data from others, but not giving away their data.

Unless… (this is pure speculation)

a) A big retailer drives this (like Amazon)

b) Someone/some company figures out a way to price this type of information and create a market where information can be sold and purchased. The equivalent of Jigsaw but on a much bigger scale.

Exciting stuff.

]]> By: Ted S http://www.getelastic.com/personalization-future/comment-page-1/#comment-18237 Ted S Mon, 30 Mar 2009 22:08:07 +0000 http://www.getelastic.com/?p=3330#comment-18237 I think this is already starting to happen as third party shopping and social shopping sites drive people to retailers through recommendations. The driver of any feature is always value and there's no doubt (or lack of evidence) that personalized recommendations create big value. The barrier is of course privacy both in the form of legitimate concern over profiling gone too far as well as some hype. As both get addressed I see companies opening up, giving a better experience but also evolving in how they notify and optin and out. I think this is already starting to happen as third party shopping and social shopping sites drive people to retailers through recommendations. The driver of any feature is always value and there’s no doubt (or lack of evidence) that personalized recommendations create big value. The barrier is of course privacy both in the form of legitimate concern over profiling gone too far as well as some hype. As both get addressed I see companies opening up, giving a better experience but also evolving in how they notify and optin and out.

]]> By: Ecommerce Web Design http://www.getelastic.com/personalization-future/comment-page-1/#comment-18235 Ecommerce Web Design Mon, 30 Mar 2009 20:48:07 +0000 http://www.getelastic.com/?p=3330#comment-18235 I've already been using small plug-ins to pull data from facebook into websites, but to be honest it has been done largely as a gimmick. Whilst I'm sure the idea is good on the face of it offering a more personal choice, I do find myself wondering if it gives to much power to the retailer, since such a system relies on cross compatibility, which would most likely be provided by one provider & that is an area I feel is dangerous for consumers as it is limiting choice (whilst creating the illusion of greater choice). Regards Craig I’ve already been using small plug-ins to pull data from facebook into websites, but to be honest it has been done largely as a gimmick.

Whilst I’m sure the idea is good on the face of it offering a more personal choice, I do find myself wondering if it gives to much power to the retailer, since such a system relies on cross compatibility, which would most likely be provided by one provider & that is an area I feel is dangerous for consumers as it is limiting choice (whilst creating the illusion of greater choice).

Regards
Craig

]]> By: Chris Middings http://www.getelastic.com/personalization-future/comment-page-1/#comment-18233 Chris Middings Mon, 30 Mar 2009 17:33:22 +0000 http://www.getelastic.com/?p=3330#comment-18233 This will combine great with social, so that when I am on Netflix or Amazon, my browser's "social tool bar" will show who else rated the movie or book highly -- and their reviews would show first. Kind of like bringing your friends with you while you browse. Eventually, people will be compensated for their network's activities. This will combine great with social, so that when I am on Netflix or Amazon, my browser’s “social tool bar” will show who else rated the movie or book highly — and their reviews would show first. Kind of like bringing your friends with you while you browse. Eventually, people will be compensated for their network’s activities.

]]> By: David http://www.getelastic.com/personalization-future/comment-page-1/#comment-18231 David Mon, 30 Mar 2009 16:55:33 +0000 http://www.getelastic.com/?p=3330#comment-18231 One thing missing in the example is a link to a privacy policy. Especially where two websites are involved, the privacy policy for signing into this specific service should be clear. Maybe "Terms of Service" would cover that, but I think a link specific to privacy should accompany it and direct the visitor specifically to that information. One thing missing in the example is a link to a privacy policy. Especially where two websites are involved, the privacy policy for signing into this specific service should be clear. Maybe “Terms of Service” would cover that, but I think a link specific to privacy should accompany it and direct the visitor specifically to that information.

]]> By: Chung Bey Luen http://www.getelastic.com/personalization-future/comment-page-1/#comment-18229 Chung Bey Luen Mon, 30 Mar 2009 13:39:40 +0000 http://www.getelastic.com/?p=3330#comment-18229 Yes, I believe it will happen as more and more people are using same identity across website such as mybloglog. Yes, I believe it will happen as more and more people are using same identity across website such as mybloglog.

]]> By: Rachel Burkot http://www.getelastic.com/personalization-future/comment-page-1/#comment-18227 Rachel Burkot Mon, 30 Mar 2009 13:30:05 +0000 http://www.getelastic.com/?p=3330#comment-18227 I think the whole idea behind website personalization stems from the fact that people in general place a great stake in appearance and first impressions. If the website is personalized for them, it will obviously be appealing. This might subconsciously lead to increased conversion if it could be applied to online shopping. Psychological studies on the matter could be very interesting and informative. I think the whole idea behind website personalization stems from the fact that people in general place a great stake in appearance and first impressions. If the website is personalized for them, it will obviously be appealing. This might subconsciously lead to increased conversion if it could be applied to online shopping. Psychological studies on the matter could be very interesting and informative.

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