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The Business Case for Personalization [Infographic]

This week’s infographic feature hails from Monetate, presenting the business case for personalization. Tweetables 75% of US consumers like it when brands send them personalized messages & offers Tweet this 73% of US consumers like to buy ...
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Beyond Product Recommendations: Big Data’s Role in Personalization

If 48% of consumers spend more when their experience is personalized, it’s no wonder that 90% of marketers believe personalization is “the future” and are making it a strategic priority this year. While an ecommerce experience can be targeted by ...
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4 Ways to Collect More Customer Information

Required for effective personalization is knowing thy visitor. You can infer intent by referral campaigns and keywords, on-site searches, site navigation, wishlist activity and cart contents. Or segment customers based on profile information, device ...
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Why Weather-Driven Personalization is Hot Hot Hot

An estimated $3 trillion worth of private sector business is driven by the weather, and thanks to climate change, the traditional four-season model is not a reliable predictor of sales. The good news is big data can forecast weather-dependent product ...
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3 Untypical Ways Brands Use Geographic Personalization

We know about the conventional ways of geotargeting – directing customers to localized e-stores, showing the right language, currency and shipping options, serving the right catalog for a given zipcode, etc. But what about the quirky and creative ways ...
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