The Case for Extreme Personalization

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes down to one simple reality: customers expect your company to know who they are — ...

What Consumers Think About Personalization [Infographic]

Last post referenced the Accenture Personalization Survey (March 2015). Today’s post is the infographical companion to this study. Click to enlarge infographic

The Pitfalls of Standalone Personalization Strategy

According to research by Econsultancy and RedEye, upwards of 50% of marketers’ personalization strategies are “standalone,” using only on-site data to target content and offers, as opposed to being integrated with data from other digital ...

5 Ways to Personalize Product List Results

While personalization engines can track search and navigation behavior to determine how to select the most relevant content to a site visitor, a lesser-known tactic is to use how category and search results are filtered to provide more contextually relevant ...

The Business Case for Personalization [Infographic]

This week’s infographic feature hails from Monetate, presenting the business case for personalization. Tweetables 75% of US consumers like it when brands send them personalized messages & offers Tweet this 73% of US consumers like to buy ...
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