personas-tstk

4 Ways to Collect More Customer Information

Required for effective personalization is knowing thy visitor. You can infer intent by referral campaigns and keywords, on-site searches, site navigation, wishlist activity and cart contents. Or segment customers based on profile information, device ...
weather-app

Why Weather-Driven Personalization is Hot Hot Hot

An estimated $3 trillion worth of private sector business is driven by the weather, and thanks to climate change, the traditional four-season model is not a reliable predictor of sales. The good news is big data can forecast weather-dependent product ...
geotarget

3 Untypical Ways Brands Use Geographic Personalization

We know about the conventional ways of geotargeting – directing customers to localized e-stores, showing the right language, currency and shipping options, serving the right catalog for a given zipcode, etc. But what about the quirky and creative ways ...
customer-loyalty-personalization

She Loves Me, She Loves Me Not: Personalization, Loyalty and Ecommerce

This post is contributed to GetElastic by Kevin Lindsay from the Adobe Digital Marketing Blog (and if you like Get Elastic, we highly recommend you head over and subscribe to the Adobe blog!) You can follow Kevin @kevinlindsay) Last week I talked about ...
in-store-mobile

How Walmart Uses Receipts to Personalize Mobile Marketing

While e-receipts and retail loyalty card programs have been around for years, few have made the move to mobile. Last week, Walmart rolled out a new twist on the e-receipt, giving customers the option to save them to their mobile applications. Rather than ...
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