geotarget

3 Untypical Ways Brands Use Geographic Personalization

We know about the conventional ways of geotargeting – directing customers to localized e-stores, showing the right language, currency and shipping options, serving the right catalog for a given zipcode, etc. But what about the quirky and creative ways ...
customer-loyalty-personalization

She Loves Me, She Loves Me Not: Personalization, Loyalty and Ecommerce

This post is contributed to GetElastic by Kevin Lindsay from the Adobe Digital Marketing Blog (and if you like Get Elastic, we highly recommend you head over and subscribe to the Adobe blog!) You can follow Kevin @kevinlindsay) Last week I talked about ...
in-store-mobile

How Walmart Uses Receipts to Personalize Mobile Marketing

While e-receipts and retail loyalty card programs have been around for years, few have made the move to mobile. Last week, Walmart rolled out a new twist on the e-receipt, giving customers the option to save them to their mobile applications. Rather than ...

How to Psychologically Segment Customers By Persona Baiting

A question came up at a recent local Adobe roundtable event on personalization: How can you psychographically segement a customer without knowing anything else about them? This is a topic we covered a few years ago on GetElastic, and is worth revisiting. ...
watermelon-segments

Personalization Through Customer Self-Segmentation

You don’t know because you haven’t asked. This is true in many situations in life — and also in personalizing the customer experience. Last post, we discussed why personalization is often so difficult because we simply don’t know ...
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