Comments on: Crutchfield Email Covers 4 Buyer Personalities

By: Optimizing Landing Pages to Match Customer Motivation | Get Elastic

Optimizing Landing Pages to Match Customer Motivation | Get Elastic — Fri, 06 Nov 2009 19:14:37 +0000

[...] Crutchfield Email Covers 4 Buyer Personalities [...]

By: Optimizing for Hunters Part 2: Beyond Search and Navigation | Get Elastic

Optimizing for Hunters Part 2: Beyond Search and Navigation | Get Elastic — Sun, 20 Sep 2009 15:20:05 +0000

[...] once again addresses customer personalities (competitive, spontaneous, methodical and humanistic) with these [...]

By: electronics_junkie

electronics_junkie — Sun, 02 Nov 2008 23:37:08 +0000

This is definitely a powerful post. The classification of various customer types is something we’ve been looking into for a while now.

By: 10 Lesetipps der Woche für Shopbetreiber » Tipps, Muster, Checklisten, News, Urteile für Online-Händler » shopbetreiber-blog.de

Fri, 10 Oct 2008 05:47:12 +0000

[...] 4 Buyer Personalities von Get Elastic [...]

By: David

David — Thu, 02 Oct 2008 17:11:02 +0000

Great to see a social element starting to get used more in email campaigns. Bringing it closer to a person to person conversation and away from an anonymous voice looking to push a sale is a step in the right direction.

By: Janis Lanka

Janis Lanka — Wed, 01 Oct 2008 18:15:15 +0000

Uhh, so difficult to choose. I keep floating between last 3 types. I wonder if there is a type for me that combines them? As for the email, was that all in that email? I think it wouldn’t hurt if they would add few more products at the bottom – less emphasized, of course.

By: Michael Straker

Michael Straker — Wed, 01 Oct 2008 18:00:34 +0000

It’s actually very impressive the way they’ve managed to appeal to so many types of buyers on this one page — while still keeping the layout clean, simple, and easy to scan. Nitpicks aside, they definitely know what they’re doing!

By: Richly Chheuy

Richly Chheuy — Wed, 01 Oct 2008 17:51:29 +0000

I’m definitely the Humanistic customer (and also, fyi, there’s a typo on the “humansitic” subhead). I value user and expert reviews a lot to make a purchase. I rarely impulse nowadays, unless it’s for something relatively cheap (like a book, CD, ribeye steak, etc.)

And I agree about the “featured product” naming convention. It should read “staff pick” or “expert pick.” Or it could just match up with “Customer Favorite” and say “Staff Favorite.”

Otherwise, solid email on Crutchfield’s part and nice post =).

By: Audio Bible

Audio Bible — Wed, 01 Oct 2008 15:57:03 +0000

Interesting article about email. I will try this approach on one of my emails and see what happens with the clicks.