Comments on: In-Store Pickup Tips for Multichannel Retailers

By: Linda Bustos

Linda Bustos — Mon, 09 Jan 2012 20:39:33 +0000

Hi Abhi, yes, it depends on how the item is fulfilled – from a warehouse or other store location, or through the local store, in which case delivery tips are irrelevant and can simply be ignored. Walmart is used only as an example to illustrate as it does several things well in terms of communicating the service option.

By: Abhi

Abhi — Mon, 09 Jan 2012 20:07:50 +0000

Misleading title article, Instore pick up and Ship to Store are not exactly the same.
This article looks like a college grad approach to understand Ship To Store offered by Walmart.

By: Ship To Store Tips | Get Elastic

Ship To Store Tips | Get Elastic — Sun, 20 Sep 2009 14:42:56 +0000

[...] article was re-posted as part of our Best of Get Elastic series. Click to continue reading In-Store Pickup Tips for Multi-Channel Retailers AKPC_IDS += [...]

By: Linda Bustos

Linda Bustos — Wed, 09 Sep 2009 18:12:53 +0000

Hi Brandon,

Good catch, looks like Walmart’s only using its value proposition in it’s home page meta description. I’d suggest they put it in all the pages, and cut down on their keyword stuffing!

You’re right, you can’t control when Google will pull the meta or the snippet. I still think it’s a good idea to have the value prop in there, and on the page so it may appear in the snippet.

Linda

By: Brandon

Brandon — Wed, 09 Sep 2009 15:17:11 +0000

Great article, I am an avid reader of Get Elastic.

I just wanted to point out, in the Meta description example above, Walmart does not actually list that information in their descriptions. If a Web page has no Meta description or it isn’t relevant to a searcher’s query, Google will attempt to generate one from the page content. This is an example.

If you visit a similar URL: http://www.walmart.com/browse/Action-Figures/Transformers/_/N-2rdpZ1z0mfewZaq90Zaqce/Ne-aq7k?ic=48_0&ref=125871.128797+500528.4294144904&waRef=125871.128797+500528.4294144904&exp=500528.727&catNavId=4172 you can see that the information being used is the availability info for a single toy and the Meta description is actually “Shop Low Prices on Toys, Action Figures, Transformers.”

By: Leigh

Leigh — Mon, 07 Sep 2009 01:50:39 +0000

I have used the Site to Store feature before and the pick up area in the store is not the same as the Customer Service area. They have a designated area just for Site to Store pick up.

Also, a lot of online retailers do offer electronic gift cards that will be emailed directly to the recipient.

By: Cathy

Cathy — Sat, 05 Sep 2009 04:19:49 +0000

You wrote a great article, thank you. But there is one thing small businesses can do better than Walmart and that is the actual pickup. Have you ever seen the lines at their customer service desk? That in itself would make me wait for UPS to come to my door.

By: Jaan Kanellis

Jaan Kanellis — Fri, 04 Sep 2009 21:36:10 +0000

The biggest problem is not being able to buy your relative a gift and have them pick up from the store. I know that is a security issues, but please I am sure they can figure this out. I had this issue at Best Buy

By: verKoopwinkel

verKoopwinkel — Fri, 04 Sep 2009 11:51:18 +0000

I set up a secondhand offline consignment store near Amsterdam linked up with the local version of Craigslist (marktplaats.nl) to help “ROPO” customers. Customers love it.