Social Media Marketing Guide – Step 1: Planning

This post is part one of four from our Social Media Guide, a companion post to our presentation “Self-evolving eCommerce: Using Consumer Generated Content for Fun and Profit” at the Shop.org Annual Summit in Las Vegas.

Planning is the coach of a social media campaign. You must understand the field and generate a strategy for scoring.

1. Buy-in

  • Brand advertisers have an easier time with this (way more viral campaigns for brands than retailers)

2. Generate ideas

3. Identify angle

4. Pick channel (blog, video, podcast, interactive)

  • appropriate to budget
  • appropriate to timeline
  • appropriate to angle

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