Social Media Marketing Guide – Step 1: Planning

This post is part one of four from our Social Media Guide, a companion post to our presentation “Self-evolving eCommerce: Using Consumer Generated Content for Fun and Profit” at the Annual Summit in Las Vegas.

Planning is the coach of a social media campaign. You must understand the field and generate a strategy for scoring.

1. Buy-in

  • Brand advertisers have an easier time with this (way more viral campaigns for brands than retailers)

2. Generate ideas

3. Identify angle

4. Pick channel (blog, video, podcast, interactive)

  • appropriate to budget
  • appropriate to timeline
  • appropriate to angle

Related Articles

© 2017 Get Elastic Ecommerce Blog. All rights reserved. Privacy Policy. Site Admin · Entries RSS
The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.