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The Power of Consumer Reviews - Get Elastic #13

Posted November 7, 2006 by Dave Olson / AddThis Social Bookmark Button

Industry veteran Andy Chen, of Power Reviews discusses the benefits of consumer written product reviews and answers Dave’s curiosities about who writes reviews, what’s in it for the reviewer and what are the practical returns on investment for retailers while at the Solution Zone at eTail midmarket in San Francisco.

MP3 File

Power Reviews at eTail midmarket
[photo of Andrew Chen and Jeff Helfand at
eTail Midmarket by DaveO]

Sites linking to this article

  1. The Journal Reviews Fashion Reviews on December 7, 2006
  2. Social Commerce Product Review Webinar - Thursday, Aug. 16th - Get Elastic Ecommerce Blog on August 14, 2007
  3. Fake Customer Reviews, Bad Product Reviews: What to Do? - Get Elastic Ecommerce Blog on August 16, 2007

Comments

  1. Jordan
    December 21st, 2006

    Great episode as usual, Dave!

  2. Dave Olson
    December 22nd, 2006

    Thanks Jordan! I still have 2 or 3 more ecommerce related interviews from that event to post in the coming weeks.

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