Comments on: PPC Myth Week Pt 2: Bid Higher to Appear Higher

By: Buy PSP Go

Buy PSP Go — Sun, 05 Jul 2009 09:35:51 +0000

Save money by increasing your quality score. The faster your landing page loads, the more relevant the ad to your content and other factors are taken into account by Google Adwords.

This can mean paying slightly less because of a very high quality score.

By: Matt Forman

Matt Forman — Wed, 20 May 2009 10:59:25 +0000

Thanks Linda for another great article… simple tips that can have a big impact on your adwords ROI.

By: Linda Bustos

Linda Bustos — Fri, 08 May 2009 15:47:29 +0000

Hi Krishna, I Meant For Headlines And Description And Even Display URL

Example Ad
Capitalize Ad Text
Gets Higher Click Through
http://www.ClickMe.com

Try a split test between lower case and capitalized to see if it’s true for you

By: Jim @ CoolStuffForDads.com

Jim @ CoolStuffForDads.com — Thu, 07 May 2009 16:36:01 +0000

Great information! I’m looking for ways to maximize traffic, minimize expenses, and get good conversions. I guess we all are – right?

By: krishna

krishna — Thu, 07 May 2009 14:43:42 +0000

I got to know a new point here today “Capitalize The First Letter Of Each Word” ..are you saying abt Ad Title or Ad Description here…
This is interesting to experiment on my campaigns now. I didn’t take much care on this. But needs to look into more specific this time.

Thanks,
Krish.

By: John Hyde (Site Doublers)

John Hyde (Site Doublers) — Wed, 06 May 2009 21:22:44 +0000

Another great post, Linda.

I would underline the point about A/B split testing your work.

And don’t forget to check for statistical confidence before you make any decisions.

I guess we’ve all seen A scoring 7% and B scoring only 5% and we get all excited about our new ad. Then we look at the absolute numbers and it’s 7 people versus 5 people.

By: Alex Cohen

Alex Cohen — Wed, 06 May 2009 17:58:58 +0000

Hey Linda,

Thanks for the ClickEquations shout out!

-Alex

By: Baseball Pins

Baseball Pins — Wed, 06 May 2009 16:07:38 +0000

Thank you for posting this info on ppc. I didn’t realize the impact of using negative keywords. Will def9initely try to incorporate this into my campaign.

By: Ecommerce Blog

Ecommerce Blog — Wed, 06 May 2009 14:38:02 +0000

I used to think that bidding higher will help me reach the top position but it turns out that its about bidding higher.

Your post definitely enlightened me on how to do good in PPC world.

Thank you for sharing your knowledge.