Comments on: PPC Myth Week Pt 3: Kill Keywords That Dont Convert http://www.getelastic.com/ppc-myth-remove-keywords/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Bid Management Toolshttp://www.getelastic.com/ppc-myth-remove-keywords/comment-page-1/#comment-18537 Bid Management Tools Mon, 18 May 2009 20:15:06 +0000 http://www.getelastic.com/?p=3216#comment-18537 I've heard this topic discussed in depth recently and I absolute agree. Managing bids by only looking at the conversion count is misleading. I blame lack of tools for the lack of information in the hands of users. The SE and/or bid management tool companies need to get on the ball with attribution management. I’ve heard this topic discussed in depth recently and I absolute agree. Managing bids by only looking at the conversion count is misleading. I blame lack of tools for the lack of information in the hands of users. The SE and/or bid management tool companies need to get on the ball with attribution management.

]]> By: MartinHNhttp://www.getelastic.com/ppc-myth-remove-keywords/comment-page-1/#comment-18535 MartinHN Sun, 17 May 2009 07:53:47 +0000 http://www.getelastic.com/?p=3216#comment-18535 I was wondering if there's any website that sells a very small service that let's you provide your PPC account credentials and analyzes your keywords and gives you the list of keywords that didn't convert for the last x days? I was wondering if there’s any website that sells a very small service that let’s you provide your PPC account credentials and analyzes your keywords and gives you the list of keywords that didn’t convert for the last x days?

]]> By: When should you ignore your metrics?http://www.getelastic.com/ppc-myth-remove-keywords/comment-page-1/#comment-18533 When should you ignore your metrics? Wed, 13 May 2009 14:45:23 +0000 http://www.getelastic.com/?p=3216#comment-18533 [...] Linda Bustos is up first, suggesting “failed” keywords contribute to the sales funnel and may help more than they hurt. GrokDotCom’s Jeffrey Eisenberg says that no matter how much [...] [...] Linda Bustos is up first, suggesting “failed” keywords contribute to the sales funnel and may help more than they hurt. GrokDotCom’s Jeffrey Eisenberg says that no matter how much [...]

]]> By: Jamie Keaneyhttp://www.getelastic.com/ppc-myth-remove-keywords/comment-page-1/#comment-18531 Jamie Keaney Tue, 12 May 2009 20:19:03 +0000 http://www.getelastic.com/?p=3216#comment-18531 rather than concentrating only on 'assist' keywords, consider site actions that are leading to your end conversion. For example, are people who watch a video or register on the site more likely to convert? If yes, then buy keywords that drive people toward those actions. Identifying the relationships between those site actions can help drive conversion rate. rather than concentrating only on ‘assist’ keywords, consider site actions that are leading to your end conversion. For example, are people who watch a video or register on the site more likely to convert? If yes, then buy keywords that drive people toward those actions. Identifying the relationships between those site actions can help drive conversion rate.

]]> By: Baseball Trading Pinshttp://www.getelastic.com/ppc-myth-remove-keywords/comment-page-1/#comment-18529 Baseball Trading Pins Mon, 11 May 2009 18:12:44 +0000 http://www.getelastic.com/?p=3216#comment-18529 We are just starting our ppc campaign and will keep this bookmarked for future reference. We are pushing for a stronger organic ranking but ppc is the way to go until organic picks up some steam. thanks for sharing the info. We are just starting our ppc campaign and will keep this bookmarked for future reference. We are pushing for a stronger organic ranking but ppc is the way to go until organic picks up some steam. thanks for sharing the info.

]]> By: Linda Bustoshttp://www.getelastic.com/ppc-myth-remove-keywords/comment-page-1/#comment-18527 Linda Bustos Sat, 09 May 2009 16:21:46 +0000 http://www.getelastic.com/?p=3216#comment-18527 Hi Michelle, The feed button is working just fine on our end. I'm sorry but I'd appreciate if you don't syndicate our stuff on your site - nothing personal. This feed gets scraped a lot and I don't think it's fair that other sites benefit from my hard work -- this blog is property of <a href="http://www.elasticpath.com" rel="nofollow">Elastic Path Software</a>. Thanks for understanding. I don't mind links to our posts but not full or partial posting of the article. Hi Michelle,

The feed button is working just fine on our end. I’m sorry but I’d appreciate if you don’t syndicate our stuff on your site – nothing personal. This feed gets scraped a lot and I don’t think it’s fair that other sites benefit from my hard work — this blog is property of Elastic Path Software. Thanks for understanding. I don’t mind links to our posts but not full or partial posting of the article.

]]> By: Davehttp://www.getelastic.com/ppc-myth-remove-keywords/comment-page-1/#comment-18525 Dave Sat, 09 May 2009 12:04:43 +0000 http://www.getelastic.com/?p=3216#comment-18525 I would add a number 4 to the list : Know your numbers : You can get a sale and lose some money at the frontend but if you know the lifetime (yeartime,etc) value of a customer and you know he will be coming back 2-3 times/year you can still make money with 'bad converting' keywords I would add a number 4 to the list : Know your numbers : You can get a sale and lose some money at the frontend but if you know the lifetime (yeartime,etc) value of a customer and you know he will be coming back 2-3 times/year you can still make money with ‘bad converting’ keywords

]]> By: Michelle Sollicitohttp://www.getelastic.com/ppc-myth-remove-keywords/comment-page-1/#comment-18523 Michelle Sollicito Fri, 08 May 2009 16:40:32 +0000 http://www.getelastic.com/?p=3216#comment-18523 Linda Are you aware that your rss feed link at the top of this page doesnt work? It gives an error - we really wanted to syndicate your rss feed at our new site.. http://ecommerce-sites.ning.com - it will open on Mothers Day 2009. but cannot because it fails. Please fix it and we will add you! Thanks Michelle Linda
Are you aware that your rss feed link at the top of this page doesnt work? It gives an error – we really wanted to syndicate your rss feed at our new site.. http://ecommerce-sites.ning.com – it will open on Mothers Day 2009.
but cannot because it fails.
Please fix it and we will add you!
Thanks
Michelle

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