Press Releases are fun with PRWeb

Yup, I said it, “fun.” PRWeb have totally got me on their bandwagon by showing they are an innovative company bringing the venerable press release communique into the “new media” age by fortifying the plain ole vanilla PR with maximum RSS-goodness and they even blog about it.

We submitted the release yesterday and, not only do they post to web and put it over their “wire,” they include a .pdf version and tag it with all the tag-erators out there (many) - you can Digg this, Technorati track it and add to mmmm del.icio.us plus several more (see below).

Not only that, I had an enjoyable conversation with Aaron Apple, their in-house podcaster - a former intern from Western WA University in Bellingham and also pods-up Pacific Standard Time show on video games, music, tech etc.

So, this morning 20-something Aaron conducted an interview via conference call which was a change of format for me (though i am a veteran of over 150 podcasts appearances and several radio interviews) and they posted the show up within a few hours and added a direct link into iTunes for maximum podular convenience.

We basically talked about the topics in the press release (record sales, trade show with contortionists, international customers) and plugged this very blog and related podcasts - and I remembered to give props to our “small but ambitious sales department.

PRWeb’s pod-programme is iTunes listed with has a unique topical podcast-feed. I just listened and it sounds pretty cool - I identify ourselves as an “enterprise-class ecommerce software platform designed to fit the middle space between free or cheap shopping carts and the 800-pound gorillas at the other end.” We’ll see what my colleagues think ;-).

PRWeb also hosts {argh} 2dotOh related meetups in Northwestern WA and he rolls with the Seattle Podcast Network folks as well. Seems he has a rather new and unique job description of “corporate” blogger/podcaster/newmedia generalist which will become more common very soon. So right on PRWeb and Aaron - Cheers to ya!