Comments on: Guided Selling: Do You Sell Products or Solutions? http://www.getelastic.com/product-finder-innovation/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ryan Omarahttp://www.getelastic.com/product-finder-innovation/comment-page-1/#comment-38330 Ryan Omara Tue, 23 Nov 2010 11:18:13 +0000 http://www.getelastic.com/?p=1745#comment-38330 Even I tried crutchfield.com’s Digital Drive Thru and searched for the following combination for 2008 BMW 5 Series Sedan: # iPod: iPod Touch / iPhone # Stereo: Factory Stereo Installed It’s fabulous. Guided Selling benefits the seller by exploring “cross-selling” opportunities and enhance the customer experience as well. Even I tried crutchfield.com’s Digital Drive Thru and searched for the following combination for 2008 BMW 5 Series Sedan:

# iPod: iPod Touch / iPhone
# Stereo: Factory Stereo Installed

It’s fabulous. Guided Selling benefits the seller by exploring “cross-selling” opportunities and enhance the customer experience as well.

]]> By: Miva Moduleshttp://www.getelastic.com/product-finder-innovation/comment-page-1/#comment-14201 Miva Modules Wed, 30 Jul 2008 14:18:52 +0000 http://www.getelastic.com/?p=1745#comment-14201 This approach can really be applied to most sites. It also goes hand-in-hand with goal-based navigation, something we're working with more and more lately. Most customers come to websites looking to meet their needs, not just read some touchy-feely information about your company. Helping them find a solution to the questions they are asking right now is certainly going to close a sale better than just bragging about your accomplishments. So we've been applying this to B2B sites lately. Your article brings up good approaches for applications of these principles to B2C sites. This approach can really be applied to most sites. It also goes hand-in-hand with goal-based navigation, something we’re working with more and more lately. Most customers come to websites looking to meet their needs, not just read some touchy-feely information about your company. Helping them find a solution to the questions they are asking right now is certainly going to close a sale better than just bragging about your accomplishments. So we’ve been applying this to B2B sites lately. Your article brings up good approaches for applications of these principles to B2C sites.

]]> By: Ecommerce Innovations Webinar Recap | Get Elastichttp://www.getelastic.com/product-finder-innovation/comment-page-1/#comment-14199 Ecommerce Innovations Webinar Recap | Get Elastic Thu, 19 Jun 2008 21:24:27 +0000 http://www.getelastic.com/?p=1745#comment-14199 [...] to find compatible furniture, can work for any product that is sold for use with another product (car stereo, ink / toner [...] [...] to find compatible furniture, can work for any product that is sold for use with another product (car stereo, ink / toner [...]

]]> By: David Fishmanhttp://www.getelastic.com/product-finder-innovation/comment-page-1/#comment-14197 David Fishman Mon, 16 Jun 2008 21:47:42 +0000 http://www.getelastic.com/?p=1745#comment-14197 Crutchfield has always done a marvelous job with customer service and sales support via the web. They really get the experience element and customer engagement process that many websites lack. I firmly believe that the future and growth of personal computing on the internet will be dependent on customer engagement. The ability for multiple users to collaborate within an ecommerce environment and access information in real-time from peers and experts will evolve as another element of customer engagement. It will be interesting to see how quickly ecommerce adapts to this evolving landscape. Crutchfield has always done a marvelous job with customer service and sales support via the web. They really get the experience element and customer engagement process that many websites lack. I firmly believe that the future and growth of personal computing on the internet will be dependent on customer engagement. The ability for multiple users to collaborate within an ecommerce environment and access information in real-time from peers and experts will evolve as another element of customer engagement. It will be interesting to see how quickly ecommerce adapts to this evolving landscape.

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