Comments on: Show Off Your Product Knowledge in Retail Email

By: Linda Bustos

Linda Bustos — Sun, 10 May 2009 14:42:06 +0000

The information about when it’s best to try on shoes is tough to find. The internet says try shoes in the evening when feet are swollen – I suppose this is true about swollen feet if you’ve been on them all day, but I was told that in the morning your hands and feet are more swollen. I tried this morning to get my ring off my finger and my fingers are definitely swollen. I have no problems slipping it on and off at other times of the day. Not very scientific, I know, but that’s my experience.

By: scotty

scotty — Sat, 09 May 2009 17:38:29 +0000

Morning is best for “selling” women’s footwear… their feet are smaller so they feel better squeezing their foot into a smaller shoe. For performance oriented footwear late afternoon/evening is always best as the foot has swollen and the metatarsals have relaxed and slightly spread.

feet aside… thanks for a great post (interesting informal poll too: it appears more than a few marketing people used to sell shoes!)!

By: Linda Bustos

Linda Bustos — Mon, 27 Apr 2009 15:28:22 +0000

Funny, that’s what I was told for years. I just researched it on the internet and it seems the end of day is the best, but not from a medical source. Maybe I’ll measure tomorrow

By: Alex Yakima

Alex Yakima — Sun, 26 Apr 2009 16:24:08 +0000

This is very true. 99% cases your product is dependent on multiple different things that your consumer should know about to use it optimally. Pretty simple in case of matches but shoes is good example. Laptops is incredibly fine example because of so many use cases…

in other words there’s very logical idea of letting your consumer know about all that, instead of “how cool it is owning this thing”.

By: Sarah

Sarah — Fri, 24 Apr 2009 16:25:59 +0000

I think you may have been mistaken about what time of the day to buy shoes. You are suppose to buy shoes at the end of the day because your feet would be widest and a bit swollen.

By: Peter

Peter — Fri, 24 Apr 2009 15:26:41 +0000

Bought my first pair of Ecco shoes 8 years ago when I moved to New York City. Thought of it as an investment due to all the walking. That pair is still going strong and I’ve added several since. 80% of my shoes are Ecco.

Great blog!

By: Brent

Brent — Fri, 24 Apr 2009 14:57:25 +0000

Very good blog post. Most of my clients will push sales only emails day after day and while they may work well for a while, the customers soon get tired of them and they are no longer effective.

I agree that with each email you need to try to build rapport, trust and most of all you need to keep the customer engaged and this will build your brand.

Sometimes it hard to get this point across to my customers that just want to make sales numbers week in an week out.