Social Media Marketing Guide - Step 3: Promoting

This post is part three our Social Media Guide, a companion post to our presentation “Self-evolving eCommerce: Using Consumer Generated Content for Fun and Profit” at the Shop.org Annual Summit in Las Vegas.

The offense is running the play that was called and looking for a few key blocks.

1. Participate

• Comment on blogs
• Link to other bloggers and social media creators (Ego-capital)
• Join blogging networks - MyBlogLog

2. Open Up

• Open commenting
• Don’t pre-moderate
• Use spam filters like Askimet or Spam Karma to weed out the “buy XYZ now” comments

3. Distribute

• RSS is key (Learn about RSS: RSS in Plain English)

4. Sharing

• Web 1.0: Email this to a friend
• Web 2.0: Add bookmarking links like “add to Facebook” on Chapters

5. Seeding

• Make friends with influencers (see point #1)
• Mine Technorati
• BuzzLogic (identifies sphere of influence for markets - starts at 12k/mo)
• Submit to social sites (Digg, Reddit, Del.icio.us, Stumbleupon, etc.)

6. Social Shopping

• Roundup of social shopping sites