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Social Media Marketing Guide – Step 3: Promoting

This post is part three our Social Media Guide, a companion post to our presentation “Self-evolving eCommerce: Using Consumer Generated Content for Fun and Profit” at the Shop.org Annual Summit in Las Vegas.

The offense is running the play that was called and looking for a few key blocks.

1. Participate

  • Comment on blogs
  • Link to other bloggers and social media creators (Ego-capital)
  • Join blogging networks – MyBlogLog

2. Open Up

  • Open commenting
  • Don’t pre-moderate
  • Use spam filters like Askimet or Spam Karma to weed out the “buy XYZ now” comments

3. Distribute

4. Sharing

  • Web 1.0: Email this to a friend
  • Web 2.0: Add bookmarking links like “add to Facebook” on Chapters

5. Seeding

6. Social Shopping

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Comments

  1. January 17th, 2008

    A good work and helpful info, i will try to add my produt to kaboodle.

  2. Nadine
    March 27th, 2008

    Great! Thanks for this helpful information.

  3. July 6th, 2009

    The problem with Social Networks is that many of the people that visit your site aren’t buyers. However it’s great for increasing brand awareness and can lead to higher conversions down the line.

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Sites linking to this article

  1. Using Social Media for Ecommerce... a Special Report for Online Retailers and Etailers on September 20, 2007
  2. Social Media Marketing Guide « Web Development, Design, Hosting and SEO Glasgow UK on May 16, 2008