Social Media Marketing Guide – Step 3: Promoting
This post is part three our Social Media Guide, a companion post to our presentation “Self-evolving eCommerce: Using Consumer Generated Content for Fun and Profit” at the Shop.org Annual Summit in Las Vegas.
The offense is running the play that was called and looking for a few key blocks.
1. Participate
- Comment on blogs
- Link to other bloggers and social media creators (Ego-capital)
- Join blogging networks – MyBlogLog
2. Open Up
- Open commenting
- Don’t pre-moderate
- Use spam filters like Askimet or Spam Karma to weed out the “buy XYZ now” comments
3. Distribute
- RSS is key (Learn about RSS: RSS in Plain English)
4. Sharing
- Web 1.0: Email this to a friend
- Web 2.0: Add bookmarking links like “add to Facebook” on Chapters
5. Seeding
- Make friends with influencers (see point #1)
- Mine Technorati
- BuzzLogic (identifies sphere of influence for markets – starts at 12k/mo)
- Submit to social sites (Digg, Reddit, Del.icio.us, Stumbleupon, etc.)
6. Social Shopping
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A good work and helpful info, i will try to add my produt to kaboodle.
Great! Thanks for this helpful information.
The problem with Social Networks is that many of the people that visit your site aren’t buyers. However it’s great for increasing brand awareness and can lead to higher conversions down the line.