Proximity and Micro-Location Marketing Illustrated [Infographic]

Now that iBeacon is alive and well in the retail wild, attention is turning toward proximity and micro-location marketing using technologies like Low Bluetooth Energy, mobile devices, GPS and near-field communication and the rapid convergence of the digital and physical shopping experience.

This week’s infographic illustrates some of the real-world applications for marketers, courtesy of MDG Advertising.

Click to enlarge infographic

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